Wunderground

Wunderground's adaptogenic coffee blends promote mental clarity, reduce stress and anxiety, and foster creativity. They're a people-first brand that values community and connection, and work directly with smallholder coffee farmers.

Category
CPG
Specialty
Socials
75
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

About Wunderground

Wunderground was founded in Seattle by Jody Hall, a passionate entrepreneur with a mission to inspire profound human connection. The company offers a unique line of adaptogenic coffee blends that are not only incredibly delicious but also beneficial to one's health. By adding medicinal mushrooms, Wunderground has created what they call "Coffee 2.0", which promotes mental clarity, reduces stress and anxiety, and fosters creativity. Wunderground is a people-first brand that values community and connection, and they work directly with smallholder coffee farmers, putting 75% of the premium price back into their pockets. The company is also dedicated to being a vocal and unapologetic supporter of mental health, and they believe that regular consumption of their coffee can help combat the new escalated normal of stress and anxiety. Wunderground is a purpose-driven company that operates from the heart, and they invite new customers to join them on their mission to inspire wunder - a feeling we have when we're grounded and present.

Who Shops At Wunderground

Wunderground customers are individuals who appreciate a unique line of adaptogenic coffee blends that not only taste great but also provide health benefits. They value the company's mission to inspire profound human connection and support smallholder coffee farmers. Wunderground's clientele likely consists of coffee lovers who want to promote mental clarity, reduce stress and anxiety, and foster creativity while enjoying a delicious cup of coffee.

What customers love about Wunderground

Here's what shoppers have to say:
  • The coffee has a very nutty rich flavor that was a pleasant surprise.
  • It tastes best with almond milk and is very portable.
  • The mushroom coffee blend has great flavor and is instant, making it perfect for busy schedules.
  • The taste is good and not mushroomy at all.
  • The coffee is just like regular coffee but doesn't give the jitters.
Cons
  • The product packaging is not practical and the amount of product is insufficient.
  • The product is average and not worth the price compared to other brands.

Wunderground's Shipping Policy

Wunderground offers ground shipping for orders within the 48 contiguous states. The shipping fee is a flat rate of $7.95 per order. However, for orders over $59.00, shipping is free. Unfortunately, at this time, Wunderground does not offer shipping to Alaska and Hawaii.

Wunderground's Return Policy

Wunderground offers a 30 day Happiness Guarantee for their products. If a customer is not satisfied with their purchase, they can contact the company at hello@wundergroundcoffee.com to initiate a return for a refund.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
75
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious coffee drinkers

Stereotype

Health-conscious

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
85
/
100
This is a placeholder
Quality Score
75
/
100
This is a placeholder
DTCetc Score
84
/
100
This is a placeholder

Wunderground on Socials

Brands Like Wunderground

Looking for brands similar to Wunderground

We've got you covered. Check out this list of similar CPG brands that customers of Wunderground love.

Brandless

No middlemen. No inventory. No markups. Zero Fancy, Brandless is a new kind of brand—one that builds products for you, cuts out the middlemen, and passes along the savings. And these aren’t just a few good products, they’re 115 carefully curated items: snacks, beauty essentials, cleaning supplies, pantry staples. You name it!

Huel

Huel is a nutritionally complete food, so all you need to sustain yourself is Huel and water. It is made with easily obtained ingredients in the U.K. It is a ready-to-drink meal alternative designed to be a wholesome, convenient way of eating for anyone looking to improve their health and fitness regime.

Acid League

Acid League is a science-driven brand reinventing vinegar and offering living vinegars, vinaigrettes, hot sauces, and condiments. Their focus on flavor and gut health appeals to those who value experimentation in the culinary world.

allplants

allplants is a vegan meal delivery service founded in 2016 by brothers Jonathan and Alex Petrides. It offers 30+ chef-made recipes balanced by a nutritionist and featuring at least two servings of fruits or veggies. As a Certified B Corporation, allplants is committed to sustainability and offers free delivery. Its menu includes breakfast, lunch, dinner, and drool-worthy desserts, making it an easy choice for those looking to try out a plant-based lifestyle.

Amass

Amass is a modern-day botanics brand that offers clean botanics for social and self-care rituals. From botanical spirits to personal care products, Amass uses natural, non-GMO botanical ingredients that are carefully selected for a cleaner cocktail or sensory ritual.

Amora Coffee

Indulge in Amora Coffee's exquisite collection of over 70 varieties, including naturally grown blends that are both organically grown and fair trade. Experience the highest level of customer service and sustainable practices.

Banza

Banza's chickpea-based comfort foods are a game-changer for health-conscious and eco-friendly customers. Their pasta, pizza, mac 'n' cheese, and rice are all delicious and nutrient-dense, making for guilt-free indulgence.

Batch Organics

Batch Organics delivers convenient and nutritious foods without any added BS. Their use of cryogenic freezing locks in the taste, vitamins, and minerals of their produce, ensuring customers get the same freshness and nutrition as if they picked it themselves. Frozen is the new fresh with Batch Organics.

Bean Bros

Bean Bros is the ultimate destination for coffee lovers who value sustainability and unique flavors. Their strict selection process ensures transparency and fair working conditions for farmers, while offering freshly roasted, high-quality beans to customers.

Beekeeper's Natural

Beekeeper's Naturals is a sustainable brand founded in 2016 by Carly Stein that offers natural and clean remedies featuring bee-centric ingredients sourced from apiaries across the US, Canada, and Brazil. Their mission is to create healthy and natural alternatives to over-the-counter products, and they also donate to bee research.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.