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color
At Color, we believe consumer genomics technologies should be used to improve healthcare for everyone. To bring together the necessary elements to realize this vision, Color combines our large scale computing infrastructure with health technologies like COVID-19, a genomic evaluation system capable of analyzing 1000s of genes simultaneously.
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Color is a healthcare technology company founded in 2013 by Othman Laraki and Elad Ferber with a mission to increase access to healthcare services for everyone, regardless of their location or financial situation. Color offers essential healthcare services that sidestep the traditional healthcare infrastructure, making it easier for people to access the care they need. The company partners with community organizations to drive awareness of critical screenings, provides at-home screenings for union members on the road, and delivers genetic counseling services to those with family histories of life-changing conditions. Color's technology transforms access and utilization, addressing the underlying access challenges of the healthcare system. The company values change, simplicity, impact, ownership, and optimism, bringing rigor, determination, and positive energy to their pursuit of building a durable and equitable healthcare system for everyone.
Color's clientele consists of people who value increased access to healthcare services, regardless of location or financial situation. They appreciate the company's innovative approach to transforming access and utilization, as well as their partnerships with community organizations to drive awareness and provide essential healthcare services.
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Color's return policy allows for refunds up to 30 days after the purchase of the Color test, as long as the sample has not been received by their lab. Refunds will be issued to the card used for the purchase or Color gift code. If a refund is requested after the collection kit has been shipped, a $25 cancellation fee and shipping and handling charge will be deducted from the refund.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
85
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This brand offers products that are on the pricey side.
Quality Score
85
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This brand offers products that are on the pricey side.
DTCetc Score
85
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This brand offers products that are on the pricey side.
Target Audience
Accessible healthcare seekers
Stereotype
Accessible
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Sustainability Score
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Quality Score
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DTCetc Score
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Helix
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Speciality
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embark
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Speciality
23andMe
23andMe, Inc. is a personal genomics company that offers analysis of DNA test results and health-related genetic reports.
Speciality
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