embark

Embark is your dog's DNA connection. We help you understand the ancestry, health and traits that are part of your pup's DNA to keep them happy and healthy. Then we provide resources that make it fun and easy to learn about your dog's special needs based on this information.

Category
Wellness
Specialty
Socials
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About embark

Embark is a leading brand in dog DNA testing, founded in 2015 by Ryan and Adam Boyko in the United States. The company is dedicated to providing dog owners with cutting-edge science and insights about their pets that they can easily access online. Embark offers two types of dog DNA testing kits: the Breed ID Kit and the Breed + Health Kit, which can identify over 350 breeds and provide information on the dog's lineage from up to three generations ago. The Breed + Health Kit also provides information on physical traits and genetic health risks, making it an essential tool for any dog owner who wants to learn more about their furry friend. With Embark, customers can benefit from the newest and most advanced science and contribute to advancing scientific discoveries every day.

Who Shops At embark

Embark would be useful for pet owners who are interested in learning more about their dog's breed, ancestry, traits, and potential health conditions. These customers are likely looking for a reliable and accurate DNA testing kit that can provide them with detailed information about their pet. They may also be interested in connecting with other dog owners who have similar breeds or genetic backgrounds to their own pet. Additionally, customers who have multiple dogs may find Embark's discounts for testing more than one pet to be useful. Overall, these customers are looking for a way to better understand their dog's unique qualities and to provide them with the best possible care based on their genetic makeup.

What customers love about embark

Here's what shoppers have to say:
  • Accurate breed description
  • Positive customer experiences
  • High rating with many reviews
  • Tests for wide range
Cons
  • Trust issues with test accuracy
  • Delayed response from help desk

embark's Shipping Policy

Embark offers free shipping for US orders of their Breed ID Kit and Breed + Health Kit. International customers can also purchase the kits, but they must pay for shipping to send their kits back for results. Embark ships to over 240 countries worldwide, but there is no information available about the cost of international shipping or any shipping deals for purchases over a certain price.

embark's Return Policy

We don't have any information on Embark's return policy available at this time.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
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100
This brand offers products that are on the pricey side.
Quality Score
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100
This brand offers products that are on the pricey side.
DTCetc Score
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This brand offers products that are on the pricey side.
Target Audience

Dog owners seeking knowledge

Stereotype

Pet-owner

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100
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Quality Score
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100
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100
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embark on Socials

View this profile on Instagram

embark (@embark) • Instagram photos and videos

Brands Like embark

Looking for brands similar to embark

We've got you covered. Check out this list of similar Wellness brands that customers of embark love.

23andMe

23andMe, Inc. is a personal genomics company that offers analysis of DNA test results and health-related genetic reports.

color

At Color, we believe consumer genomics technologies should be used to improve healthcare for everyone. To bring together the necessary elements to realize this vision, Color combines our large scale computing infrastructure with health technologies like COVID-19, a genomic evaluation system capable of analyzing 1000s of genes simultaneously.

Futura Genetics

Futura Genetics Free Personal DNA Test will give you a detailed report on your predisposition for 28 most common diseases including Cancer, Alzheimer, Obesity, and many more. It is done with special scientific method and your DNA samples are processed in accredited laboratories.

Helix

Helix is a consumer genomics company built on the belief that every person has the right to understand their DNA and have access to the tools that can help them gain insight into their health, ancestry and heritage.

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