First Day
First Day is a science-focused wellness brand founded by Yale and Stanford graduates. Their high-quality supplements are made with absorbable ingredients sourced globally to complement daily habits.
DTCetc’s Take
Popular Products
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- Effective energy and health improvement
- Well-received chewable gummies
- Responsive and helpful customer service
- Vegan-friendly and non-GMO
- Concerns about misleading product claims
- Lack of ingredient transparency
- Lack of detailed information
Wellness enthusiasts, science-minded, quality-seekers
Health-conscious
care/of
care/of is a smart vitamin brand that delivers vitamins in a smarter way. We're not just about mega doses and empty promises, our nutrient-rich formulas are formulated by experts, personalized and fractionated into essentials, and delivered fresh to your door each month.
goop
Goop is a curated commerce experience that will become a destination for the very best in wellness shopping and inspiration.
Hers
Hers is on a mission to improve global health by enabling people to feel their best physically and mentally. The company believes that individual well-being can significantly impact overall life quality. They are working toward making health and wellness more accessible for everyone through personalized care solutions. Their approach includes normalizing health challenges faced by many while constantly innovating solutions around them.
hims
Hims & Hers Health, Inc. (HIMS), is a telehealth company that sells prescription and over-the-counter drugs online, as well as personal care products. The Company sells non-prescription products for hair loss and men's hair replacement and all of the COMBOS products are covered by the United States Food & Drug Administration (FDA).
Keeps
Keeps is a doctor-recommended hair loss treatment platform that allows you to get started immediately on the only FDA-approved hair loss treatments. It offers a consultation, doctor diagnosis of your type of hair loss, and matching to appropriate treatments for you.
rootine
Rootine focuses on delivering a personalized experience that is convenient for you. From a simple at-home test to a full, 1:1 micronutrients program based on your specific needs. Our technology and service team will work with your healthcare professional to ensure you are receiving the best care through every step, and monitor your health progress digitally - no in-person visits required.
Seed
Seed develops, manufactures and offers a suite of clinically-studied probiotic dietary supplements designed to impact human and planetary health.
Vital Proteins
Our mission is to provide clean, organic, pasture-raised collagen peptides and grass fed beef gelatin to help people live their best life during this fast-moving world. We believe that whole food based nutrition containing our protein powders are essential for one's overall health, fitness and wellbeing.
8Greens Gummies
8Greens is a health and wellness brand founded in 2016 by Dawn Russell, dedicated to making nutrition more accessible and affordable. Their signature product is a gummy that condenses the recommended serving of fruits and vegetables into one single tablet. 8Greens sources their ingredients from certified organic suppliers and is committed to sustainability and social responsibility, with a portion of their revenue going to Save the Children. They have been featured in several media outlets and are a favorite among many celebrities.
Aloha
ALOHA provides a healthy alternative to traditional snacks and protein shakes. We are excited to introduce the Aloha line of plant-based foods, powders and workout products. All our products are plant-based, Non-GMO and Gluten Free for a healthy lifestyle.
