HighKey
HighKey is an innovative online food brand founded in 2018 by AJ Patel and John Gibb. They offer healthier alternatives to traditional treats and snacks, made without added sugar and carbs, tailored to various lifestyles such as gluten-free, keto-friendly, low in carb, and vegan. Their products are praised for their taste and nutritional composition.
DTCetc’s Take
Popular Products
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- HighKey Snickerdoodle mini cookies are delicious and melt in your mouth.
- Customers appreciate the mission and simple branding of HighKey.
- Customers appreciate that the snacks are low/no-carb.
- The brand could improve on providing more detailed information about their products and ingredients.
- Some customers have expressed a desire for more transparency regarding the effects of the ingredients used in HighKey products.
Health-conscious consumers
Health-conscious
Brandless
No middlemen. No inventory. No markups. Zero Fancy, Brandless is a new kind of brand—one that builds products for you, cuts out the middlemen, and passes along the savings. And these aren’t just a few good products, they’re 115 carefully curated items: snacks, beauty essentials, cleaning supplies, pantry staples. You name it!
Huel
Huel is a nutritionally complete food, so all you need to sustain yourself is Huel and water. It is made with easily obtained ingredients in the U.K. It is a ready-to-drink meal alternative designed to be a wholesome, convenient way of eating for anyone looking to improve their health and fitness regime.
Acid League
Acid League is a science-driven brand reinventing vinegar and offering living vinegars, vinaigrettes, hot sauces, and condiments. Their focus on flavor and gut health appeals to those who value experimentation in the culinary world.
allplants
allplants is a vegan meal delivery service founded in 2016 by brothers Jonathan and Alex Petrides. It offers 30+ chef-made recipes balanced by a nutritionist and featuring at least two servings of fruits or veggies. As a Certified B Corporation, allplants is committed to sustainability and offers free delivery. Its menu includes breakfast, lunch, dinner, and drool-worthy desserts, making it an easy choice for those looking to try out a plant-based lifestyle.
Amass
Amass is a modern-day botanics brand that offers clean botanics for social and self-care rituals. From botanical spirits to personal care products, Amass uses natural, non-GMO botanical ingredients that are carefully selected for a cleaner cocktail or sensory ritual.
Banza
Banza's chickpea-based comfort foods are a game-changer for health-conscious and eco-friendly customers. Their pasta, pizza, mac 'n' cheese, and rice are all delicious and nutrient-dense, making for guilt-free indulgence.
Batch Organics
Batch Organics delivers convenient and nutritious foods without any added BS. Their use of cryogenic freezing locks in the taste, vitamins, and minerals of their produce, ensuring customers get the same freshness and nutrition as if they picked it themselves. Frozen is the new fresh with Batch Organics.
Beekeeper's Natural
Beekeeper's Naturals is a sustainable brand founded in 2016 by Carly Stein that offers natural and clean remedies featuring bee-centric ingredients sourced from apiaries across the US, Canada, and Brazil. Their mission is to create healthy and natural alternatives to over-the-counter products, and they also donate to bee research.
Begin Health
Begin Health offers prebiotic supplements that promote gut health and support the development of the immune system, digestion, and mental health in toddlers and kids. Made by health experts, their unique blend of HMOs and fiber from chicory root inulin ensures the best start in life for your little ones.
Behave
Behave offers a healthier take on classic candy favorites without compromising on taste. Made with natural ingredients, their gummies and chocolates are perfect for those who value transparency and their health.
