Pretty Litter

Pretty Litter is a revolutionary brand founded in 2015 by Daniel Rotman to provide pet owners with an innovative way to detect their cats' illnesses early. Its silica-based litter formula turns a certain color when your cat urinates, and is recommended by veterinarians. Pretty Litter is 80% lighter than traditional litter, has powerful odor-blocking agents, and allows users to scoop less. Plus, it donates part of its profits to organizations that save animals' lives.

Category
Pets
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Pretty Litter

Pretty Litter was founded in 2015 by Daniel Rotman to provide pet owners with an innovative way to detect their cats' illnesses early. The silica-based litter formula turns a certain color when your cat urinates, indicating whether the urine falls inside or outside the healthy range. Pretty Litter has been featured in media outlets such as National Geographic, Modern Cat, Oprah Magazine, ABC Family, and Forbes, and is recommended by veterinarians. The brand is 80% lighter than traditional litter, has powerful odor-blocking agents, and allows users to scoop less. Pretty Litter also offers convenient subscriptions and promotions, and provides a 30-day money back guarantee. Additionally, the company donates part of its profits to organizations that are saving animals' lives.

Who Shops At Pretty Litter

Cat owners who prioritize their pet's health and well-being would find Pretty Litter useful. These customers are likely to be proactive in monitoring their cat's health and are willing to invest in products that can help them detect any potential health issues early on. They may also be interested in natural and innovative solutions that can improve their cat's quality of life. Pretty Litter aligns with these customers' values because it offers a unique solution to monitor their cat's health, which can ultimately lead to early detection and treatment of illnesses. The brand's silica-based formula is also lightweight and odor-blocking, which can make the litter box experience more pleasant for both the cat and the owner. Additionally, the brand's commitment to donating part of its profits to animal welfare organizations may appeal to customers who prioritize supporting companies with a social mission. Overall, Pretty Litter offers a convenient and innovative solution for cat owners who prioritize their pet's health and well-being.

What customers love about Pretty Litter

Here's what shoppers have to say:
  • Health monitoring
  • Odor control
  • Convenience
  • Veterinarian-approved
Cons
  • Price
  • Non-clumping
  • Dust

Pretty Litter's Shipping Policy

PrettyLitter offers free standard shipping on orders over $25 within the contiguous United States. Orders under $25 will be charged a handling fee of $1.99. However, orders shipping to Alaska, Hawaii, Puerto Rico, Virgin Islands, Guam, Palau, Micronesia, Marshall Islands, Mariana Islands, American Samoa, Canada, and Mexico will be subject to a shipping charge. Shipping rates are determined based on the destination address, region, or province. International orders may be subject to custom duties or taxes. Orders are typically processed within one business day and delivered within a week or less. Please note that handling and delivery times may vary during holidays.

Pretty Litter's Return Policy

PrettyLitter allows returns of unopened bags within 14 days of confirmed delivery for refund consideration. The items must be unused, unaltered, in the original packaging, and returned with product tags intact and original paperwork or invoice. Eligible returns should be shipped back within 7 days of the return request. Refunds will be processed back to the original method of payment once the return has been received, but shipping and handling fees are non-refundable. PrettyLitter cannot accept responsibility for any returns that are lost or damaged while in transit back to the warehouse. Returns are not accepted on perishable goods such as food, treats, and other perishable products. PrettyLitter reserves the right to deny a return if the item or product does not comply with their return policy. If a product arrives damaged, customers must notify PrettyLitter within 7 days of confirmed delivery by emailing meow@prettylitter.com with a Damage Request.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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60
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
80
/
100
This brand offers products that are on the pricey side.
Target Audience

Cat owners, health-conscious, innovative

Stereotype

Cat-lover

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
80
/
100
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Pretty Litter on Socials

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