Primal Kitchen

Primal Kitchen is a California-based food brand founded in 2017 by Mark Sisson. It offers a range of Whole 30, Keto, refined sugar-free, gluten-free, and organic certified sauces, condiments, and frozen meals to add flavor to a healthy diet. With something for everyone, from creamy dips to spicy condiments to freezer dishes, Primal Kitchen helps you "Eat like your life depends on it, because it does".

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Specialty
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Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Primal Kitchen

Primal Kitchen was founded by Mark Sisson in 2017 and is headquartered in California. It offers a range of sauces, condiments, and frozen meals to add flavor to a healthy diet. The products are Whole 30, Keto, refined sugar-free, gluten-free, and organic certified. The brand is popular in big-name media outlets, and its tagline is "Eat like your life depends on it, because it does." Primal Kitchen has something for everyone, from creamy dips to spicy condiments to freezer dishes.

Who Shops At Primal Kitchen

Primal Kitchen is a brand that offers Whole-30 approved, keto-friendly, and vegan alternatives to traditional sauces and dips. Their products are suitable for those who are avoiding added sugar, following a certain lifestyle, or simply wanting a healthier alternative without sacrificing flavor.

What customers love about Primal Kitchen

Here's what shoppers have to say:
  • Primal Kitchen is a healthier alternative to major brands such as Hunts and Hidden Valley and their flavors are spot on.
  • The ingredients used to make Primal Kitchen dressings and marinades are of high quality and make users feel good about using them.
Cons
  • The quality of Primal Kitchen's products is inconsistent.
  • Some customers have reported issues with the packaging of Primal Kitchen's products.
  • Primal Kitchen's prices are higher than similar products on the market.

Primal Kitchen's Shipping Policy

Primal Kitchen offers free shipping on one-time orders over $50 or on subscriptions over $25 in the US. For orders under that amount, all shipping options will be listed at checkout. The brand also ships out products same-day if you get your order in before 12:00 pm. Once your order does leave the warehouse, you’ll receive an email with a tracking link.Primal Kitchen also ships internationally, though some products are restricted in certain countries—mainly the Primal Fuels, Collagen Fuels, and Mayo.

Primal Kitchen's Return Policy

Primal Kitchen offers a 30-day return policy for products purchased through PrimalBlueprint.com or PrimalKitchen.com, as long as the item is in new and unused condition and the customer contacts customer service within 30 days of purchase. To return an item, contact customer service to receive an RMA number, include a copy of the original invoice in the box, and send the item to Primal Nutrition LLC. Items must be returned within 30 days of purchase and must be in unused condition to be eligible for a refund. Processing time for returns is not specified. No refunds are available for perishable items.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Healthy eaters

Stereotype

Health-conscious

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Sustainability Score
90
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100
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Quality Score
90
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100
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DTCetc Score
84
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100
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Primal Kitchen on Socials

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