Primary Goods

Our primary goal is to help people sleep better. We do this by producing high quality, health friendly mattresses and bedding products.

Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

About Primary Goods

Primary Goods is a brand that was founded in 2015 by founders Zach and Ryan. They offer a range of high-quality bedding products that aim to make your life more manageable, beautiful, and fun. Primary Goods believes in an intense research-backed approach as the foundation of every piece of content they publish, ensuring that they only recommend products that are worth the price. They are committed to maintaining 100% editorial independence and honesty, even for affiliate-linked or sponsored products. The brand also strives to promote products that are non-toxic and harmful to the environment. Primary Goods is dedicated to crafting a meaningfully diverse and inclusive space for all people, with a minimum of 25% of their content featuring brands with founders and owners from underrepresented groups. With Primary Goods, customers can trust that they are getting high-quality products that are both stylish and sustainable.

Who Shops At Primary Goods

Primary Goods customers are individuals who value high-quality bedding products designed to make their lives more manageable, beautiful, and fun. They appreciate the brand's research-backed approach and commitment to maintaining editorial independence and honesty. Primary Goods' clientele likely consists of people looking for stylish and sustainable bedding products while supporting a brand that promotes diversity and inclusion.

What customers love about Primary Goods

Here's what shoppers have to say:
  • No positive reviews found
Cons
  • No negative reviews found

Primary Goods's Shipping Policy

Primary Goods offers domestic and international shipping options. For orders within Pakistan, a flat fee of PKR 99 will be charged and delivery usually takes 3-5 business days after the order has shipped out. Processing time can take up to 2 days and delivery may take longer in remote areas. The brand does not ship to P.O Boxes. For international orders, shipping is done through DHL and delivery takes 8-10 business days after the order has shipped out. Processing time can take up to 2 days and does not include weekends and holidays.

Primary Goods's Return Policy

DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
80
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
89
/
100
This brand offers products that are on the pricey side.
Target Audience

Stylish, sustainable, diverse

Stereotype

Eco-conscious

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
80
/
100
This is a placeholder
Quality Score
90
/
100
This is a placeholder
DTCetc Score
89
/
100
This is a placeholder

Primary Goods on Socials

Brands Like Primary Goods

Looking for brands similar to Primary Goods

We've got you covered. Check out this list of similar Home & Garden brands that customers of Primary Goods love.

Brooklinen

Brooklinen offers high-quality, luxury bed sheets, pillows, comforters, and blankets delivered straight to your door. All our products are made with an indulgent cotton or linen blend that gets better with every wash—and designed to fit on your bed for life. We offer both a White Glove and Do-It-Yourself service in order to support every type of lifestyle.

Casper

Casper was founded with a bold view on sleep: everyone deserves to have a comfortable night's rest. Their award-winning mattress and sheets have been crafted to give you the best night you've ever had, and their customer service will take care of you, whether it's day or night.

CB2

CB2 is a modern furniture and home decor brand, and is the sister brand of Crate & Barrel. The furniture and home goods brand is known for their fresh, fun, and playful approach to home decor. In addition to furniture for every room in the house, they also carry a selection of unique kitchenware and home decor items, including lighting, art, and accessories. With their signature urban twist, CB2's products are often designed with small spaces and city living in mind, and their prices make it possible to decorate a first apartment with style.

Chili Sleep

Created by sleep experts for the perfect sleep environment, ChiliSleep™ cooling mattress pad and weighted blanket helps you experience a refreshing night of sleep that will leave you feeling well rested every morning. Our products, designed in California, are built to last.

Ettitude

Ettitude is a sustainable bamboo textile company specializing in luxury bedding and bath products. We believe that luxury should be sustainable, seamless to the user, and absolutely fabulous. Organic bamboo fabric has been used in Asia for thousands of years. It is a natural fiber that shares the feel of silk without being as shiny or slick, and gets softer with every wash. All of our products are extremely soft, vegan friendly, and eco friendly. These features, along with our luxurious designs ensure Ettitude's place in the future of home living!

Parachute

Parachute makes it easier to shop for everything you need to feel at home. The collections are carefully curated and combine the finest materials, expert craftsmanship and on-trend design into beautiful furniture, bedding, bath linens, decor and more.

Rove Concepts

Rove Concepts is a furniture and home decor company that was founded in the Pacific Northwest in 2011 with a focus on modern, sophisticated design and quality craftsmanship. They handcraft the majority of their furniture in an artisan workshop and use eco-friendly materials sourced from top regions around the world. Rove Concepts is known for their attention to detail and commitment to sustainability, and they offer high-quality products at affordable prices. In addition to their furniture, they also offer a range of home decor items to add a touch of luxury and style to any space. Their mission is to help people create inspired lifestyles through beautiful, thoughtfully designed products.

Aeyla

Aeyla is a UK-based wellness brand that prioritizes natural solutions for sleep and stress. Their core belief, The Ripple of Good, guides their business as they give back to mental health charity partner, Young Minds, and protect 5 trees in the Amazon rainforest with every purchase. Their award-winning weighted blanket is a highlight of their product range.

Allswell

Allswell offers a selection of hybrid mattresses made up of quality innerspring coils and memory foam to make you feel like you're sleeping on heaven's clouds. Even better, we've found that we can charge less for our mattresses by selling directly online, and are able to use the savings to do more good by donating a mattress for every one purchased.

Aneski

Indulge in the ultimate cotton experience with Aneski. Their premium extra-long-staple cotton is used to create luxurious bedding sets and comfortable loungewear, all crafted with a commitment to quality and attention to detail.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.