Proper

Proper is the sleep wellness brand changing the way Americans sleep. With natural, PhD-developed supplements and evidence-backed sleep coaching, Proper helps individuals achieve long-term health benefits through better sleep.

Category
Wellness
Socials
90
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Proper

Proper is a sleep wellness brand founded by two individuals who were determined to change the way Americans sleep. With the staggering number of people suffering from sleep issues, Proper aims to repair the fundamentals of great sleep at night, so individuals can be the best version of themselves during the day. The brand offers natural, PhD-developed supplements that contain rigorously vetted ingredients for deeper, better quality sleep that addresses different sleep needs, goals, and biochemistries. Proper also offers a first-of-its-kind, evidence-backed sleep coaching program developed by Allison Siebern, PhD, CBSM, an Adjunct Assistant Clinical Professor at Stanford, which identifies root cause issues for optimal sleep wellness. Customers can also benefit from digital tools, such as a baseline assessment and a daily digital sleep journal, for a more holistic understanding of how daily behaviors impact key sleep metrics. Proper is committed to helping individuals achieve a good night's sleep for long-term health benefits.

Who Shops At Proper

Proper customers are individuals who are determined to improve their sleep quality and overall wellness. They value the brand's natural, PhD-developed supplements and evidence-backed sleep coaching program. Proper's clientele likely consists of people who appreciate a holistic approach to understanding how daily behaviors impact their sleep and are committed to achieving long-term health benefits through better sleep.

What customers love about Proper

Here's what shoppers have to say:
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Cons
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Proper's Shipping Policy

Proper offers a free shipping policy for their subscribers. However, non-subscribers who opt for à la carte purchases are charged a flat rate of $5.00 per order.

Proper's Return Policy

Proper is a brand that is dedicated to helping customers achieve better sleep health through natural products. The company offers a 30-day return policy for customers who are not satisfied with their purchase. If the product is not working for you after several weeks of use, you can contact Proper at care@getproper.com to request a full refund. However, if you purchased Proper products from a retail location, they must be returned to the place of purchase. Proper does not accept returns or refund customers who try to return a retail purchase through their website.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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75
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
89
/
100
This brand offers products that are on the pricey side.
Target Audience

Sleep wellness seekers

Stereotype

Health-conscious

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Sustainability Score
80
/
100
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Quality Score
90
/
100
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DTCetc Score
89
/
100
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Proper on Socials

View this profile on Instagram

Proper (@Proper) • Instagram photos and videos

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