Roark

Roark is the ultimate brand for adventurous souls seeking unique, culture-inspired clothing, luggage, and trinkets. Their bi-annual Guide Book tells captivating stories of exploration, making Roark the perfect companion for your next adventure.

Category
Apparel
Socials
85
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Roark

Roark is a brand that was founded in the pursuit of adventure and discovery. Inspired by the shadowy adventurer that disappears into different parts of the world for months on end, Roark produces two collections per year of clothing, luggage, and trinkets that reflect the culture and climate of their destination. The brand's products and stories empower people to discover themselves through authentic, youthful, modern, and purposeful adventure on the road less traveled. Roark's bi-annual direct mailer 'Guide Book' is just one example of how the brand tells stories of exploration within their products and on social platforms. Whether you're a seasoned adventurer or just looking to embark on a new journey, Roark's artifacts of adventure are the perfect companions for your next trip.

Who Shops At Roark

Roark customers are individuals who are passionate about adventure, exploration, and discovery. They value unique, culture-inspired clothing, luggage, and trinkets that are designed to accompany them on their journeys. Roark's clientele likely consists of seasoned adventurers, as well as those looking to embark on new experiences and immerse themselves in different parts of the world.

What customers love about Roark

Here's what shoppers have to say:
  • Competent sling with solid build
  • Amazing combination of style
  • Cozy sherpa lining, insulated sleeves
  • Cut in super cozy fleece
  • Features an exploded tonal print
Cons
  • Minimal built-in organization
  • Hard to find gear
  • Rolltop closure doesn't fully open

Roark's Shipping Policy

Roark has discontinued international shipping and there is no expected date for it to resume at this time. However, customers in Canada, Europe, and Australia can still purchase products from Roark through their respective regional websites. During checkout, Roark provides an estimated delivery date, but it is not guaranteed. Customers can upgrade their shipping method if they choose. All orders are shipped from Roark's Distribution Center in Chino, CA.

Roark's Return Policy

Roark offers a free return and exchange policy for items purchased on their website within 30 days of purchase. The items must be in new and unused condition with the original packaging and tags. Customers must follow the instructions provided by Roark to return or exchange an item.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
69
/
100
This brand offers products that are on the pricey side.
Target Audience

Adventure seekers

Stereotype

Adventurer

Pricing Rating
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Sustainability Score
50
/
100
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Quality Score
85
/
100
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DTCetc Score
69
/
100
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Roark on Socials

View this profile on Instagram

Roark (@Roark) • Instagram photos and videos

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