Smart Sweets
Smart Sweets is a Canadian confectionary brand founded in 2015 by Tara Bosch with the mission to provide classic candies made from natural ingredients with no added sugars, sugar alcohols, or artificial sweeteners. Smart Sweets has become increasingly popular and has been featured in major publications such as the BBC, CNBC, Forbes, Business Insider, Entrepreneur, and Inc. The brand has also been recognized for its innovative products, winning awards such as the 2017 Thiel Fellowship, 2018 Whole Foods Market Supplier Rookie of the Year award, and BC Business Entrepreneur of the Year 2019.
DTCetc’s Take
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- Smart Sweets provide a healthier alternative to traditional sweets with low sugar content.
- Many flavors are enjoyable and the texture is generally good.
- The packaging is attractive and the price is affordable.
- The Sour Gummies are particularly popular and the Swedish Fish are very addictive.
- The flavors and texture of Smart Sweets can be inconsistent and not always satisfying.
- Some people may experience an odd aftertaste and a sugary coating on their teeth after consuming these sweets.
- The taste of Smart Sweets may not match up to traditional candy counterparts, which may not be worth the higher price point for some consumers.
- The texture and flavors of Smart Sweets may not be as enjoyable as the original candy options.
Health-conscious consumers
Health-conscious
Brandless
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