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Soylent
Soylent is a brand of meal replacement products made from 100% natural ingredients.
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DTCetc’s Take
Popular Products
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Soylent is a health and wellness brand founded in 2012 by four software engineers with the mission to make sustainable nutrition accessible for all. They specialize in making meal replacement drinks, powders, and bars. Soylent is popularly known for its convenience and affordability, with products that don't need to be refrigerated and can last up to one year. The company has also developed the #SoylentForGood program which donates meals to people in need. Soylent is headquartered in Silicon Valley, California and is available in 20,000 locations in the United States.
Techies, or individuals who work in the technology industry, would find Soylent useful due to their busy and fast-paced lifestyle. These customers prioritize convenience and efficiency, and often have little time to prepare or eat meals. Soylent's meal replacement drinks, powders, and bars provide a quick and easy solution for these customers to get the nutrition they need without sacrificing time or productivity.
Additionally, techies are often health-conscious and value sustainable and ethical practices. Soylent aligns with these values by offering sustainable nutrition that is accessible to all, as well as their #SoylentForGood program which donates meals to those in need.
Overall, Soylent's convenience, affordability, and commitment to sustainability make it a great option for techies who prioritize efficiency and ethical practices in their daily lives.
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Here's what shoppers have to say:
- Can provide a convenient meal alternative for busy days.
- Some flavors, such as Mocha and Chai, are enjoyable.
- Can be a great meal replacement for a heavy, greasy lunch.
- Mixing it a couple hours in advance can improve the taste.
Cons
- The taste of Soylent products may not be appealing to everyone.
- Some users have reported digestive issues after consuming Soylent.
- The texture of Soylent products may be off-putting to some consumers.
Soylent offers free shipping on orders in the United States that total $25 or more. For orders under that amount, shipping costs will be calculated at checkout. The brand also provides expedited shipping and sells through Amazon Prime. Delivery of Soylent products usually takes 10 to 15 days. To ensure that your items arrive within a certain time frame, the brand recommends ordering at least 5 business days in advance. Currently, Soylent products can only be purchased within the United States and Canada, but they are working on expanding their website to be accessible in other locations.
Soylent's return policy does not allow customers to return or exchange products for a refund. However, if an item is defective or damaged during transit, a case can be made and the customer has 14 days to submit a claim. To initiate the process, customers must contact their customer service team. No other items can be returned and the company does not specify how long it takes to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
88
/
100
This brand offers products that are on the pricey side.
Target Audience
Busy, Affordable, Nutritious
Stereotype
Techie
Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
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100
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DTCetc Score
88
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100
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