The Honest Company
The Honest Company was founded by Jessica Alba in 2011 and is headquartered in Los Angeles, California. The company sells over 100 products including diapers, baby and personal care products, home cleaning and wellness products, and body care products. Honest is known for their corporate culture, marketing tactics, and environmental activism.
DTCetc’s Take
Popular Products
Products powered by Next Big Shop - get real time product and sales insights on any Shopify store.
- Customers have had great experiences with The Honest Company, loving their products and finding them to be of great quality.
- The company's customer service is prompt and helpful, making it easy for customers to return products or make changes to their subscriptions.
- Many customers appreciate that the company's products are gentle and paraben-free, making them great for sensitive skin, including after surgeries.
- The company's diapers are of great quality, holding a full night's worth of urine and keeping babies' skin flawless.
- Customers trust The Honest Company and appreciate that they offer products that are free of chemicals and harmful ingredients.
- The gift card system can be confusing and may not be accepted for all products
- The diapers may not be as absorbent as other brands and may be more expensive
- There have been issues with product delivery and customer service
- Some products have been reported to cause skin irritation or mold
- The subscription system may be difficult to navigate and cancel
- The company may not prioritize customer satisfaction and product quality
Eco-conscious families
Eco-conscious
Lalo
Lalo is a new way for parents and families to shop, offering a curated assortment of thoughtfully designed and expertly crafted baby and toddler products. By rethinking the way goods are selected, packed, presented, shipped, and received, Lalo provides families with a streamlined experience -- and helps less-than-perfect parents feel more confident.
4 moms
4moms works hard to make life as simple as possible for busy modern families. Our award-winning products make life easier for the whole family, including parents and kids alike. Check out our collection of baby swings, bassinets, portable playards and high chairs.
Bella + Frank
Bella+Frank is a line of clothing for children that empowers them to express themselves through their sensibility, creativity and curiosity. This collection includes durable handpainted shoes, organic printed tees and underwear and soft organic shorts.
Bumkins
We're parents, and we know what makes kids feel special. Our merchandise is crafted in an environmentally-friendly way with designs that encourage play and exploration. From bibs for drooling babies to fashionable accessories for toddlers, our quality innovative products provide gentle challenges to encourage development. .
Circos
Our goal is to increase the utilization of garments through rental and reduce clothing waste. Our innovative subscription service enables parents to rent children’s clothing from birth to 18 months and maternity wear from 0-6 months, no subscription needed after the first month. Circos is designed with your child in mind, using love, color, and design to dress your child as he or she grows.
Colugo
Colugo is a new company for parents who are looking for something different. With every stroller we make we want to become more innovative, more build quality, and focused on keeping the earth healthy. We hope you will bring our strollers with you as your children grow up.
Coterie
Coterie is a high-performing diaper and baby wipe system. Our diapers are the most absorbent and wicking, with the cleanest materials. The Coterie™ app lets you connect with your child. Coterie™ is a must have for any parent seeking the highest performance products in every aspect of their child's life.
DockATot
DockATot is a Swedish-designed, award-winning baby products company founded by Lisa Furuland Kotsianis in 2009. Our high-quality products, hand-sewn by expert craftspeople, are designed to provide a soothing and comfortable environment for babies. Our range of docks, nursing pillows, and play tents are free from harmful chemicals and perfect for tummy-time, play, relaxing, and diaper changes.
Dyper Diapers
Dyper is a sustainable direct-to-consumer diaper and brief brand founded in 2014. Our diapers are made with bamboo and viscose fibers, free of chlorine, latex, alcohol, lotions, TBT, and Phthalates, and certified by OEKO TEX. We offer subscription plans, 4-hour emergency delivery, free shipping, and a compostable ReDyer service.
Ergobaby
Ergobaby is an American company founded by Karin Frost in 2002, creating innovative, ergonomic, and comfortable products such as soft-structured carriers, strollers, swaddlers, sleep sacks, and nursing products. With a positive reputation among customers, Ergobaby is available in over 50 countries and 700 retailers around the world, as well as pre-loved carriers for an affordable and sustainable option.
