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Wildbird

https://wildbird.co

Wildbird is a Salt Lake City-based e-commerce brand that handcrafts eco-friendly, ethically made baby carriers for new parents. Their products have been featured in PopSugar, USA Today, and New York Magazine, and have gained thousands of likes on Instagram. Wildbird is passionate about sustainability, transparency, and ethical labor.

Category
Baby
Specialty
Baby Accessories
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Wildbird

Wildbird was founded in 2014 by Tayler and Nate Gunn in Salt Lake City, Utah, and is an e-commerce brand that handcrafts carrier wraps for new parents. Their designs have been featured on PopSugar, USA Today, and New York Magazine, and have garnered thousands of likes on Instagram. Wildbird is passionate about sustainability, transparency, and ethical labor, and their production methods are eco-friendly and ethically made. They offer a variety of designs, a shopping quiz to help customers find the right sling, sling tutorials, and the Cuckoo Clock announces new sales every ten minutes on their website. Wildbird products are more expensive than other retailers, but they offer Affirm and free US shipping on orders over $99. Returns are only eligible to American and Canadian customers.
More about Wildbird ->

Who Shops At Wildbird

Eco-conscious customers who prioritize sustainability, transparency, and ethical labor practices would find Wildbird useful. These customers are likely to be environmentally aware and seek out products that align with their values. They may also be interested in supporting small businesses and independent brands that prioritize ethical production methods. Wildbird's commitment to sustainability and ethical labor practices, as well as their use of eco-friendly materials, would appeal to these customers. Additionally, Wildbird's handcrafted carrier wraps and unique designs would appeal to customers who value artisanal craftsmanship and individuality. While Wildbird's products may be more expensive than other retailers, eco-conscious customers are often willing to pay a premium for products that align with their values. Overall, Wildbird would be a great fit for customers who prioritize sustainability, transparency, and ethical labor practices in their purchasing decisions.
More about Wildbird ->

What customers love about Wildbird

Here's what shoppers have to say:
  • Wildbird Ring Slings provide close contact and cuddles for both baby and wearer, and can be used for nursing.
  • Wildbird Ring Slings make excellent baby shower gifts.
  • Wildbird is forward thinking and size inclusive with their branding.
Cons
  • The quality of Wildbird's products is inconsistent.
  • Wildbird's customer service can be slow to respond to inquiries.
  • Some customers have experienced shipping delays with Wildbird.

Wildbird's Shipping Policy

Wildbird Ring Sling offers free domestic shipping on orders over $99, using UPS and USPS. Processing usually takes 1-2 business days and customers will be given a tracking number via email. International delivery is also available to select countries.
More about Wildbird ->

Wildbird's Return Policy

Wildbird Ring Sling offers a 30-day window for customers in the United States and Canada to return their products, provided that the items are in new condition. To initiate the return process, customers should contact the customer service team. The company does not specify how long it takes to process a return, but items must be in new condition in order to be considered for a return. No items are excluded from the return policy.
More about Wildbird ->
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

New parents

Stereotype

Eco-conscious

Pricing Rating
$
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
84
/
100
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What The Experts Say...

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Wildbird on Socials

View this profile on Instagram

Wildbird (@Wildbird) • Instagram photos and videos

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