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The Last Crumb
The Last Crumb offers the most expensive luxury cookies, transforming the simple baked good into a glamorous, indulgent experience. With a strong social media presence and influencer endorsements, these cookies have become a status symbol. High-quality ingredients, artisanal craftsmanship, and exclusivity justify their premium price. The Last Crumb has been featured in the New York Post, Forbes, and Buzzfeed.
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DTCetc Score
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DTCetc’s Take
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The Last Crumb was founded in Los Angeles by the rebellious Head Baker, Derek Jaeger, who was tired of the mundane and average food options. What started with a few crumbs for rent has now turned into a luxury cookie company that bakes cookies worthy of a Michelin star. Derek Jaeger has developed 84 flavors with the world's most premium and nostalgic ingredients, each collection featuring 12 unique flavors tailored to provide the best-tasting cookie experience available on the market. At the bottom of each cookie bag, customers will find information on the flavor number, collection number, total flavors, and year released. The Last Crumb is the perfect choice for anyone looking for a unique and indulgent cookie experience.
The Last Crumb customers are cookie enthusiasts who desire a unique, indulgent experience with a wide range of flavors made from premium and nostalgic ingredients. They appreciate the brand's commitment to providing a luxurious, Michelin star-worthy cookie experience.
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Here's what shoppers have to say:
- The Last Crumb cookies are an experience, unlike any other cookie experience
- The Last Crumb cookies are delicious, totally over-the-top, and worth the money
- The Last Crumb cookies appear in real life as they do on their Instagram, and are things of rare beauty
- The Last Crumb flavor options, taste, and size of the cookies are amazing
Cons
- The cookies are overpriced for their quality
- The flavor selection is inconsistent, making it difficult to justify the cost
- The packaging is impressive, but does not make up for the high price point
- The brand needs to reconsider their pricing strategy to offer better value to customers
The Last Crumb bakes fresh around the clock. It takes 1-4 business days for orders to be prepared, baked, and shipped out. Overnight orders are available for an additional cost and can be placed from Monday to Thursday before 12 noon PST. The brand only ships within the United States and does not offer international shipping at this time.
The Last Crumb is a brand that specializes in cookies. Unfortunately, due to the perishable nature of their products, they do not accept returns or exchanges. If a customer experiences any issues with their order, they are advised to contact the brand's customer service team at hello@lastcrumb.com, and the team will do their best to assist.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
50
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100
This brand offers products that are on the pricey side.
Quality Score
75
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100
This brand offers products that are on the pricey side.
DTCetc Score
57
/
100
This brand offers products that are on the pricey side.
Target Audience
High-quality cookie lovers
Stereotype
Foodie
Pricing Rating
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Sustainability Score
50
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100
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Quality Score
75
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100
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DTCetc Score
57
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100
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