Tower 28

Tower 28 Beauty offers clean, non-toxic beauty products that are perfect for sensitive skin. Their vegan and cruelty-free products are free of irritants, leaving customers feeling confident and beautiful.

Category
Beauty
Socials
87
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Clean
Cruelty Free
Organic

DTCetc’s Take

About Tower 28

Tower 28 Beauty was founded in Santa Monica, California by Amy Liu in order to provide clean, non-toxic beauty products that are perfect for those with sensitive skin. The brand is named after a lifeguard tower in Santa Monica, which symbolizes everything the company stands for—community, healthy fun, and clean living. Tower 28 Beauty's skincare and makeup products are vegan and cruelty-free, and free of sensitizing irritants, making them perfect for those who want to take care of their skin without sacrificing fun or beauty. The brand embodies the spirit of Sunny LA beaches—clean, inclusive, and vibrant.

Who Shops At Tower 28

Tower 28 Beauty patrons are individuals with sensitive skin who value clean, non-toxic beauty products that are vegan, cruelty-free, and free of sensitizing irritants. They appreciate the brand's commitment to healthy fun, clean living, and products that make them feel confident and beautiful.

What customers love about Tower 28

Here's what shoppers have to say:
  • Tower 28's soothing facial spray, lipglosses, and tinted balm are all moisturizing and not irritating to sensitive skin
  • Tower 28’s skin tint with SPF is highly recommended, blending well with other products and providing sun protection without causing skin flare-ups
  • Tower 28’s overall aesthetic is cool, the products are easy to use, and the quality is amazing at a reasonable price point
  • Tower 28’s Beauty SunnyDays SPF 30 Tinted Sunscreen and cream bronzer are long-lasting and has natural finish
  • Tower 28’s ShineOn Lip Jellies are some of the favorite lip glosses, with a non-sticky formula and pretty colors
  • Tower 28's cream blush and skincare spray are also favorites, providing hydration and a beautiful sheen to the face
  • Tower 28’s clear lipgloss is a must-have, and the brand is sustainable with cute packaging and fun colors
Cons
  • Some customers have reported not seeing significant results from Tower 28's products
  • While some appreciate the packaging and branding, others have found the products to be underwhelming
  • Several reviewers have noted that the products did not live up to their expectations

Tower 28's Shipping Policy

Tower 28 Beauty offers free 3-6 day shipping within the continental US for orders $30 and over, excluding taxes. Orders below $30 incur a $4.95 shipping fee. Shipments may experience delays due to high order volumes. They ship domestically to the 50 states and Canada, with international shipping costing $15. Canadian orders are processed in 2-3 business days and typically arrive within 18 business days, but actual times may vary due to customs. Orders are processed in 1-2 business days, excluding weekends and holidays. Standard shipping takes 4-8 days, but delays may occur. If an order is not received within 14 days (US) or 28 days (Canada), customers should contact them at hey@tower28beauty.com. All international orders are subject to customs fees, which are the recipient's responsibility.

Tower 28's Return Policy

Tower 28 Beauty offers exchanges or refunds for any products ordered from their website within 30 days of purchase. To initiate a return or exchange, customers should contact hey@tower28beauty.com with their order number and details of the items. Refunds are processed within 5-10 business days and credited back to the original payment method. Shipping costs are non-refundable. For gift returns, proof of purchase is required.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
87
/
100
This brand offers products that are on the pricey side.
DTCetc Score
90
/
100
This brand offers products that are on the pricey side.
Target Audience

Sensitive skin, clean living, community

Stereotype

Clean-beauty shopper

Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
87
/
100
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DTCetc Score
90
/
100
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Tower 28 on Socials

View this profile on Instagram

Tower 28 (@Tower 28) • Instagram photos and videos

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