True & Co
Ready to wear more than just the same-old granny panties? Shop our collection of women’s underwear including lace thongs, nylon-blend bikinis, and argyle mesh hipsters along with every cut, color, and style you could ever want to match your mood. True & Co. buys from hundreds of different designers—and we’ve got styles for every body.
DTCetc’s Take
Popular Products
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- Very comfortable bra with size and color options.
- Great for basics and has great sales.
- No-show seams for no panty lines.
- True Body bras are wire-free and have no elastic, making them comfortable and not visible under normal shirts.
- Absolute best, most comfortable bras - feels like you have nothing on.
- The product may not be suitable for all seasons and may cause discomfort.
- The product may not provide the desired level of comfort and support.
- The product may have quality issues that need to be addressed.
- The customer service experience may not meet expectations.
- The product line may have limited options and may require improvements in fit.
- The product line may not offer a wide range of styles.
- Interior pads may not be available for separate purchase.
Women, Comfort, Support
Comfort-seeker
Adore Me
Adore Me is the first women’s underwear company that lets you try on lingerie in the comfort of your home. Our lingerie is specifically designed to foster confidence and liberate you from the pressures of shopping for the perfect piece. With Adore Me, you have the choice to make wardrobe decisions away from the pressure of a dressing room, helping you relax and enjoy the experience.
Gooseberry Intimates
Gooseberry Intimates is a Bali based lingerie label, with a strong focus on the details of each and every design. With daring details and just the right amount of sass, Gooseberry Intimates empowers you to be the most confident version of the woman you already are. Gooseberry Intimates uses styles with a touch of lace, a feminine cut, and carefully styled details to create a soft and delicate look that is perfect for every-day wear.
MeUndies
Welcome to the future of underwear! MeUndies are stylish, comfortable underwear and loungewear made of micro modal fabric. Before you try a pair you might think they sound too good to be true, but once you try them on you'll see why we're called the best underwear company in the world.
Naja
Naja is the first underwear company that is targeting the middle-class with high-end vegan and eco friendly products. Naja's patent pending technology includes 10 anti-microbial treatments in one unique fabric built to be anti-odor and extremely comfortable. Naja was created by Courtney Bowles, a women's underwear lines veteran who became an accidental feminist entrepreneur after she spent two years killing herself working for someone else. Naja is the first underwear company that is targeting the middle class with high end vegan and eco friendly products. Every purchase you make makes the world better.
SKIMS
SKIMS is a United States-based modern apparel retailer that sells women's Clothing. SKIMS is the modern solution to shape enhancing undergarments. By prioritizing comfort and fit, SKIMS makes high quality shapewear that enhances, lifts, and tones.
Tiger Mist
Tiger Mist is an Australian brand that has evolved from a local retail store into a global online fashion powerhouse. The brand has a cult social media following and is now a staple in major retailers worldwide. Tiger Mist draws inspiration from pop culture icons and viral street styles, continually striving to empower women through a versatile wardrobe that caters to diverse personal styles.
32 Degrees
32 Degrees, a basic apparel retailer based in the United States, carries a wide array of men's and women's clothing. Placing high priority on value and comfort, this store presents an extensive selection of everyday items designed to suit diverse styles and budgets. The product offerings at 32 Degrees are as varied as they are numerous, from warming winter outerwear to cool summer polo shirts, ensuring customer comfort throughout the year.
BLANQI
BLANQI is a functional apparel, intimates, and accessories brand founded in 2017 by best friends Valerie Darragh and Sabrina Melarti. It provides chic, breathable, and supportive solutions for pregnant and post-partum bodies, and has been featured in major publications such as Women's Health, Glamour, and New York Magazine. BLANQI offers a range of supportwear, from tanks to leggings to jeans and tops, with sizes XS-3X. It is dedicated to supporting mothers and offers advanced features such as 360-degree support and pockets.
CDLP
CDLP is a luxury essentials brand that's revolutionizing men's underwear and swimwear. Their consciously constructed products are made from innovative, future-oriented materials like Lyocell and Econyl®. CDLP is committed to sustainability and constantly innovating their products for modern, eco-conscious men.
Cuup
Cuup is a lingerie brand founded in 2017 by Abby Morgan and Lauren Cohan with the mission to revolutionize the way bras are designed. Their products are praised for their fit, feel, and quality, and they offer 40 different sizes ranging from 30 to 38 in bands and A to H in cups. Cuup also offers a fit quiz and a bra fitting service at their SoHo location or virtually.
