Tiger Mist

Tiger Mist is an Australian brand that has evolved from a local retail store into a global online fashion powerhouse. The brand has a cult social media following and is now a staple in major retailers worldwide. Tiger Mist draws inspiration from pop culture icons and viral street styles, continually striving to empower women through a versatile wardrobe that caters to diverse personal styles.

Category
Apparel
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Tiger Mist

Tiger Mist was founded in 2007 by sisters Alana and Stevie Pallister in Melbourne, Australia. Its cult social media following allowed it to evolve from a local retail store to an international fashion brand. Specializing in contemporary women's apparel, their product range includes dresses, jackets and coats, lingerie, loungewear sets, pants, shorts, skirts, skorts, swimwear, and tops. Designed for versatility and flair, Tiger Mist caters to various occasions—from vacations and festivals to date nights and formal events. The brand strives to set trends rather than follow them. Their signature clothing style features eye-catching party dresses with distinctive cut-outs and plunging necklines.

Who Shops At Tiger Mist

Tiger Mist appeals to fashion-forward individuals who are confident, trend-conscious, and love to make a statement with their wardrobe. The brand’s primary demographic consists of young women in their late teens to early thirties who seek stylish and edgy apparel for various occasions. The Tiger Mist shopper is someone who is adventurous in their fashion choices, enjoys standing out with bold cuts and designs, and values both versatility and the latest trends in their clothing options. Whether preparing for a summer music festival or curating a chic ensemble for formal events or weddings, those attracted to Tiger Mist's collections appreciate its ability to offer unique pieces that reflect individuality and modern style sensibilities.

What customers love about Tiger Mist

Here's what shoppers have to say:
  • Quality of clothes from Tiger Mist is great
  • Tiger Mist clothes look better in person than online
  • Tiger Mist clothes are true to size and well-made
  • Tiger Mist offers fast shipping and delivery
  • Tiger Mist clothes have a flattering fit and are comfortable to wear
  • Tiger Mist clothes can be dressed up or down and transition from day to night
Cons
  • Issues with shipping and delivery, including delays and confusion about tracking numbers
  • Problems with sizing, finding the size chart confusing and inaccurate
  • Clothing quality has been criticized, with some items fading after just one wash
  • Difficulty with returns, including trouble finding order number and unresponsive customer service
  • High duties charged on orders for customers in Canada, sometimes almost equal to the cost of the items themselves
  • Issues with gift cards, including not being able to spend the full amount and not receiving a refund
  • Reports of missing packages, with poor customer service and no refund offered

Tiger Mist's Shipping Policy

Tiger Mist ships all orders to the United States via DHL Express, with delivery times estimated at 4-6 business days for metro areas. Orders over USD$90 qualify for free shipping, while those under USD$90 incur an $18 shipping fee. These delivery estimates are not guaranteed and may be affected by external factors. Orders placed by 12pm AEDT typically ship the same day, but those placed later or during weekends and holidays are processed the next business day. Customers receive a shipping confirmation email upon dispatch, with tracking available through DHL Express. Deliveries require a signature, and if the recipient is unavailable, re-delivery arrangements can be made. Tiger Mist advises against altering delivery addresses or opting out of the signature service, as this voids any claims for lost or undelivered packages. Shipping to PO Boxes is not available, and undeliverable orders will be canceled and refunded if no alternative address is provided within 48 hours. Currency conversions displayed are estimates, with final charges dependent on the bank's exchange rates and fees. International orders may incur additional duties and taxes, which are the customer's responsibility. Orders during sale periods or public holidays may experience processing delays. Pre-orders ship separately when available, and changes to orders or addresses are not permitted after processing. Customers are advised to contact customer care if their parcel is delayed beyond 15 business days.

Tiger Mist's Return Policy

Tiger Mist accepts returns within 30 days of purchase for a change of mind, offering a credit note or refund provided the items are unwashed, unworn, and in their original condition with tags attached. Certain items, including e-vouchers, gift cards, final sale items, underwear, lingerie, swimwear, and products with inbuilt underwear, are non-returnable unless defective. Shipping costs for change-of-mind returns are non-refundable, and customers must cover return shipping expenses. Returns are processed within three business days, with the customer notified via email. Defective products can be returned for an exchange, repair, credit note, or refund, and Tiger Mist will cover return shipping costs for these items. For U.S. and Australian customers opting for store credit, return shipping is free, but those seeking refunds will incur a return shipping fee deducted from the refund amount. International customers must arrange and pay for their return shipping. Tiger Mist is not responsible for lost, stolen, or undelivered return parcels.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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40
This brand offers products that are on the pricey side.
Sustainability Score
75
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
74
/
100
This brand offers products that are on the pricey side.
Target Audience

Young women

Stereotype

Bold

Pricing Rating
$
$
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$
$
$
$
$
$
$
$
$
$
$
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$
$
$
$
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Sustainability Score
75
/
100
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Quality Score
90
/
100
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DTCetc Score
74
/
100
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Tiger Mist on Socials

View this profile on Instagram

Tiger Mist (@Tiger Mist) • Instagram photos and videos

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