Tuft & Needle

Tuft & Needle is a game changer in the mattress industry. Where they've succeeded with their simplistic approach is basically saying backpackers have been doing this for years and we should be doing the same on mattresses. Delivering a great product that you want to take everywhere you go. Light, fast, strong...you know the saying.

Socials
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Tuft & Needle

Tuft & Needle was founded in 2012 by software engineer JT Marino and colleague Daehee Park with the mission of providing customers their ideal bed. With a wide selection of mattresses, pillows, bedding, furniture, and wellness products, Tuft & Needle has seen numerous features in Forbes, Insider, The New York Times, and more. Merged with Serta Simmons Bedding in 2018, the brand offers free shipping, returns donated to local charities, affordable prices, and financing options with Afterpay.

Who Shops At Tuft & Needle

Tuft and Needle is a brand that is great for everyone who needs a good night's sleep. They offer mattresses and sheets with cooling technology, foam layers for contouring, and medium-firm resistance for back and side sleepers. They have a selection that can suit any age group, from adults to children, and provide an affordable support system for nightly activity.

What customers love about Tuft & Needle

Here's what shoppers have to say:
  • Overall, the mattress is highly rated for its quality and comfort.
  • It is more affordable than similar brands, and the Original Foam Pillow is also of great quality and comfortable.
  • It provides good support for those with back pain and is a good balance between soft and firm.
  • It is easy to unpack and set up, and the delivery process is also easy.
  • It is of good value, and comes with a taller and deeper mattress than Ikea's Morgedal firm mattress.
Cons
  • The quality of Tuft & Needle's products is inconsistent.
  • Customer service can be slow to respond and unhelpful.
  • Some customers have reported issues with the durability of Tuft & Needle's mattresses.

Tuft & Needle's Shipping Policy

Tuft & Needle offers two shipping speeds for domestic orders within the US: Standard shipping, which is free, and Same-day Shipping. Shipping times vary depending on the size and location of the order, and Same-day Shipping prices are based on the customer's location. All shipments will receive an email with tracking information for customers to follow, and orders over $100 will receive free Same-day Shipping. Unfortunately, Tuft & Needle does not offer international shipping at this time.

Tuft & Needle's Return Policy

Tuft & Needle offers a 100-Night Trial for customers to test out their new mattresses. If the mattress does not work, customers can return it by filling out the Return Form on the Return Portal section of the website and submitting it to Tuft & Needle. They will then provide donation locations to select from, or customers can suggest an alternative location. Once the donation is picked up, customers must upload a scanned copy of the donation receipt and send it via the return link provided. The refund process will take 5 to 10 days. All returned mattresses are donated to a local charity or non-profit. No other items can be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
84
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100
This brand offers products that are on the pricey side.
Target Audience

All ages

Stereotype

Practical

Pricing Rating
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Sustainability Score
90
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100
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Quality Score
90
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DTCetc Score
84
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100
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Tuft & Needle on Socials

Brands Like Tuft & Needle

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Chili Sleep

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Ettitude

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Parachute

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Rove Concepts

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Aeyla

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Allswell

Allswell offers a selection of hybrid mattresses made up of quality innerspring coils and memory foam to make you feel like you're sleeping on heaven's clouds. Even better, we've found that we can charge less for our mattresses by selling directly online, and are able to use the savings to do more good by donating a mattress for every one purchased.

Aneski

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