Vera Bradley

Vera Bradley is a leading designer of women's handbags, accessories, luggage and travel items. They design thoughtful solutions with special details that make life easier and a bit more beautiful. Their collections are inspired by the needs of the women who use their products and by the colors you want to wear.

Category
Apparel
Socials
75
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Vera Bradley

Vera Bradley is a brand founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982. They started with a simple idea of adding color to the world of luggage and have since expanded into a wide range of products including handbags, travel accessories, and home décor. Vera Bradley is known for their vibrant colors and bold prints, which are inspired by the founders' love of art and travel. The brand also has a strong commitment to social responsibility and sustainability, with initiatives focused on breast cancer awareness, education, and environmental conservation. With a vision to make the world a brighter place, Vera Bradley is the perfect choice for anyone looking to add a pop of color and joy to their life.

Who Shops At Vera Bradley

Vera Bradley shoppers are individuals who appreciate bold prints, vibrant colors, and a wide range of functional and stylish products. They also support the brand's commitment to social responsibility, breast cancer awareness, education, and environmental conservation.

What customers love about Vera Bradley

Here's what shoppers have to say:
  • The quilted material used in Vera Bradley products is of high quality and durable.
  • The products have ample space and come in a variety of cute patterns and color schemes.
  • Vera Bradley has excellent customer service.
  • The website is user-friendly.
  • The bags, especially the floral print travel and hand bags, are cute and perfect for spring/summer.
Cons
  • Customer service needs improvement and can be difficult to reach
  • Product quality may not meet expectations
  • Website functionality can be frustrating for customers
  • Return process can be slow and lengthy

Vera Bradley's Shipping Policy

Vera Bradley offers shipping within the contiguous 48 states, Alaska, Hawaii, Puerto Rico, and the U.S. Virgin Islands. Shipping rates vary based on the shipping method selected and the destination. Economy Ground shipping is available for $10.00 and takes 4-9 business days for delivery within the contiguous 48 states, while Standard Ground shipping costs $12.00 and takes 7-10 business days for delivery to Alaska, Hawaii, Puerto Rico, and the U.S. Virgin Islands. Expedited and Express shipping options are also available for faster delivery, with prices ranging from $20.00 to $30.00. Orders shipping to an APO/FPO military address can only be shipped via USPS Standard and cannot be expedited. Vera Bradley does not offer shipping to DPO (Diplomatic Post Office) mail addresses. All expedited orders require a correct street address for delivery. Customers will not be charged until the order is shipped.

Vera Bradley's Return Policy

Vera Bradley offers a 60-day return policy for new or unused products. Customers can return items online or in-store with the original receipt or packing slip. Refunds will be made in the form of the original payment or an Electronic Gift Certificate (EGC), which can be used online or in Vera Bradley retail stores. All returns must be accompanied by the original receipt or packing slip, and the actual refund amount is subject to item discounts, tax, and item condition. A $6 shipping fee plus tax will be deducted from the refund amount if a return label from Vera Bradley is used.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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70
This brand offers products that are on the pricey side.
Sustainability Score
70
/
100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
74
/
100
This brand offers products that are on the pricey side.
Target Audience

Colorful, adventurous, socially-conscious

Stereotype

Preppy

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Sustainability Score
70
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100
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Quality Score
75
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100
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DTCetc Score
74
/
100
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Vera Bradley on Socials

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