Windmill

Windmill Air Conditioner is an innovative cooling brand founded by brothers Mike and Danny Mayer and industry expert Ryan Figlia. With sleek, modern designs and a dual filtration system to improve air quality, Windmill is dedicated to preserving trees and helping customers save money and the earth. Its Eco Rewards™ energy management program has already amassed a following of 12k on Instagram.

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Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Windmill

Windmill Air Conditioner is an innovative cooling brand founded in 2020 by brothers Mike and Danny Mayer and industry expert Ryan Figlia. Windmill offers small and medium-sized air conditioners with a sleek, modern design, as well as accessories like filters and covers. Its products use a dual filtration system to improve air quality while it cools and a more eco-friendly refrigerant. The company also offers Eco Rewards™, an energy management program that helps customers save money and the earth by using less electricity. Windmill is dedicated to preserving trees and has already amassed a following of 12k on Instagram.

Who Shops At Windmill

Eco-conscious customers who prioritize sustainability and energy efficiency would find Windmill useful. These customers are likely looking for products that align with their values and reduce their carbon footprint. Windmill's use of a more eco-friendly refrigerant and dual filtration system to improve air quality while cooling makes it an attractive option for these customers. Additionally, Windmill's Eco Rewards™ program helps customers save money and reduce their energy consumption, which is a key consideration for eco-conscious consumers. Windmill's dedication to preserving trees and its active presence on Instagram also appeals to customers who prioritize environmental responsibility and want to support brands that share their values. Overall, Windmill's commitment to sustainability and energy efficiency makes it a great choice for eco-conscious customers looking for a cooling solution that aligns with their values.

What customers love about Windmill

Here's what shoppers have to say:
  • The Windmill Air Conditioner looks very nice and keeps the entire apartment cool.
  • It is easy to control the settings using either the app or the remote that comes with the unit.
  • There is no need to use the touch controls on the unit itself.
Cons
  • The overall quality of Windmill's products is lacking.
  • Customer service could be improved.
  • There have been issues with shipping and delivery.

Windmill's Shipping Policy

Windmill Air Conditioner ships domestically within the contiguous US. Once an order is placed online, it will be sent out the next business day, and depending on the location, will take 2-5 business days to arrive. Shipping costs are a flat rate of $25, and all orders are delivered via FedEx Ground. For international customers, Windmill’s retail partners may be able to ship to the customer’s location. Additionally, customers can have their AC delivered to a FedEx location or a friend’s house for an extra fee.

Windmill's Return Policy

Windmill Air Conditioner offers a 30-day refund policy for all items returned in good condition with their original packaging and accompanying paperwork, parts, and accessories. If the unit arrives damaged, Windmill will send a replacement or provide a full refund. All Windmill AC units come with a limited warranty of 365 days, and if the unit is damaged or has signs of physical abuse, the warranty claim will be refunded. To start the return process, customers must contact Windmill's customer service team for instructions. Processing time for returns is not specified. Items not eligible for return include those that are not in good condition or are not in their original packaging.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
78
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100
This brand offers products that are on the pricey side.
Target Audience

Homeowners, Eco-friendly

Stereotype

Eco-conscious

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Sustainability Score
90
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100
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Quality Score
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100
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DTCetc Score
78
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100
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Windmill on Socials

View this profile on Instagram

Windmill (@Windmill) • Instagram photos and videos

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