WP Standard

WP Standard specializes in leather totes, wallets, and duffles. Each piece is handcrafted from the highest quality materials and ages uniquely over time. Defects and repairs are covered for life. When WP Standard sends a new customer a product in the mail, it comes with a card that explains their brand philosophy as well as detailed care instructions for their products.

Category
Apparel
Socials
80
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About WP Standard

WP Standard, founded in 2009 by a former high school teacher, salesman, and guitar player, is a leather goods company that specializes in creating unique and high-quality leather products that are built to last. From bags to wallets, each item is made from carefully selected hides that are transformed into beautifully tanned leather. WP Standard takes pride in their artisans who cut and sew each product with great attention to detail. What sets WP Standard apart is their commitment to creating products that are not only functional but also haggard and beautiful, with the potential to endure years of use and tell a story. As a new customer, you can expect to receive a one-of-a-kind leather product that will be a humble reminder to make some good stories of your own.

Who Shops At WP Standard

WP Standard customers are individuals who appreciate unique and high-quality leather products that are built to last. They value the company's commitment to craftsmanship and the story behind each product. WP Standard's clientele likely consists of people who want functional and beautiful leather items that can endure years of use and serve as a reminder of their own life stories.

What customers love about WP Standard

Here's what shoppers have to say:
  • The oversized tote is perfect size with plenty of room for essentials and has a beautiful worn look.
  • The quality of the leather is amazing and the bags are durable even in the rain.
  • The Chocolate tote has a warm and yummy-looking milk-chocolatey color that showcases the leather's striations.
  • The fast shipping and high-quality products make WP Standard highly recommended.
  • The oversized tote is perfect for moms with young children, as it fits all the essentials and is beautiful and timeless.
  • The tote is sleek and well-made, perfect for professionals looking for a stylish and practical bag.
Cons
  • The prices of WP Standard bags may not be suitable for all budgets.
  • Some customers have experienced issues with the quality of the leather used in the bags.
  • The weight of the bags may not be ideal for those looking for a lightweight option.
  • The selection of designs and colors may not cater to everyone's tastes.
  • Customer service experiences have been mixed, with some customers reporting slow response times and unhelpful communication.

WP Standard's Shipping Policy

WP Standard offers free shipping for domestic orders over $75, which usually arrives in 4-7 days. Customers can also opt for expedited shipping via UPS with 2-day and overnight service. The brand also ships internationally, with bag purchases shipping through DHL Express International and smaller items like wallets shipping through USPS First Class International. Customers should note that tracking is only available until the item reaches the US border for USPS First Class packages, and that their country may levy taxes, customs fees, or import duties on their purchase that they'll be responsible for.

WP Standard's Return Policy

WP Standard's return policy allows for returns or exchanges within 30 days of purchase, as long as the item is in brand new condition. However, monogrammed items cannot be returned. To initiate a return or exchange, customers can visit the brand's returns portal. It takes 6-10 days to receive the money back in the account after a return is initiated. If an item breaks or fails due to materials or craftsmanship after the 30 day period, WP Standard will repair it, but this does not apply to abuse or extreme cases of neglect.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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60
This brand offers products that are on the pricey side.
Sustainability Score
50
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100
This brand offers products that are on the pricey side.
Quality Score
80
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100
This brand offers products that are on the pricey side.
DTCetc Score
60
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100
This brand offers products that are on the pricey side.
Target Audience

Quality-conscious adventurers

Stereotype

Artisan

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Sustainability Score
50
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100
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Quality Score
80
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100
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DTCetc Score
60
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100
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WP Standard on Socials

View this profile on Instagram

WP Standard (@WP Standard) • Instagram photos and videos

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