About Face
About Face is a new makeup brand that celebrates diversity and self-expression. Their high-performing, vegan and cruelty-free formulas are built to last, providing customers with the tools for ultimate self-exploration and expression. Whether you're a makeup novice or a seasoned pro, About Face has something for everyone.
DTCetc’s Take
Popular Products
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- The product is easy to apply and the color is appreciated.
- The matte fluid eye and lip paints are impressive as they do not smudge after drying.
- This product is suitable for customers who prioritize using eco-friendly items.
- Availability of products can be inconsistent, making it difficult to purchase.
- Some products may require more skill to use effectively, resulting in less than desirable results.
- The application process for certain products may be more challenging than expected, leading to a less polished look.
Diverse, expressive, ethical
Artistic
Rhode
Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.
Ipsy
Discover your unique beauty with Ipsy, the beauty brand that celebrates individuality and empowers its community. Get personalized beauty products and connect with like-minded beauty enthusiasts. Shine bright every day.
Patrick Ta
Introducing Patrick Ta Beauty, the innovative brand that enhances your natural beauty and boosts your confidence. With bold and constantly evolving products, Patrick Ta empowers you to be who you want to be.
Hourglass Cosmetics
Hourglass Cosmetics is a luxury beauty brand revolutionizing the industry with its vegan and cruelty-free products. With innovative formulas and sustainable packaging, Hourglass aligns with your values while delivering high-performance cosmetics.
MAN-UP
Discover the power of MAN-UP, a men's platform that offers easy-to-use products designed to help men look sharp and vital. Solve facial errors with expertise and comfort, leaving a lasting impact.
Browgame Cosmetics
Introducing Browgame Cosmetics, the ultimate solution for perfectly groomed eyebrows. Crafted with precision and care, our high-quality tweezers offer comfort, grip, and lasting quality. Trust in our commitment to sustainability and design.
Baseofsweden
Introducing Baseofsweden, the innovative brand that brings you makeup products designed for an active lifestyle. With their award-winning Base foundation, their products blend seamlessly with your skin, providing long-lasting results. Gentle and skin-boosting ingredients ensure your skin is taken care of. Spend more time living life with Baseofsweden.
Treslúce
Treslúce Beauty, founded by Becky G, celebrates Latinx heritage with high-performance, vegan-friendly formulations infused with Latinx-sourced ingredients and art. The brand prioritizes environmental consciousness and community positivity, making it perfect for those who value authenticity and fearless expression.
Static Nails
Static Nails is an award-winning brand committed to creating non-toxic, high-quality beauty products that perform better than traditional alternatives. Their innovative products include the Reusable Pop-On Manicure and non-toxic polish remover, perfect for health-conscious customers seeking safer, better-performing options.
Rare Beauty
Rare Beauty is a new beauty brand founded by Selena Gomez. The company's mission is to celebrate diversity and inclusivity, and to empower people to feel beautiful in their own skin.
