Brewdog

Brewdog is the ultimate destination for beer enthusiasts seeking bold and innovative flavors. With a focus on sustainability and an innovative business model, this brand offers a unique experience for those looking to invest in and explore the world of craft beer.

Category
CPG
Specialty
Socials
80
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Sustainable

DTCetc’s Take

About Brewdog

Brewdog started as a small craft brewery, but quickly gained recognition for its unique and bold flavors. They offer a wide range of beers, from traditional styles to experimental brews, and have even produced the world's strongest beer. Brewdog has also made a name for itself through its innovative business model, including Equity for Punks, which allows customers to invest in the company. Sustainability is also a major focus for Brewdog, with initiatives like Brewdog Tomorrow and the world's first carbon negative brewery. With locations around the world, including bars, hotels, and breweries, Brewdog is a must-try for any beer lover looking for something different.

Who Shops At Brewdog

Brewdog customers are beer enthusiasts who enjoy unique and bold flavors, as well as a creative approach to the brewing industry. They are likely to be attracted to the company's innovative business model, including Equity for Punks, which allows them to invest in the brand. Brewdog customers also appreciate the company's commitment to sustainability, as demonstrated by initiatives like Brewdog Tomorrow and the world's first carbon negative brewery. These customers enjoy exploring the variety of beers, bars, hotels, and breweries offered by Brewdog and are always on the lookout for the next exciting experience in the world of craft beer.

What customers love about Brewdog

Here's what shoppers have to say:
  • Great service with fast delivery
  • Amazing choice of products
  • Excellent customer service
  • High-quality products
  • Excellent online service, offers, and delivery rates
  • Keeps customers well-stocked with quality beers
Cons
  • Issues with customer service and product quality have been reported by some customers.
  • Some customers have experienced delays in receiving their orders.
  • There have been reports of damaged products and difficulties in getting a response from customer support.
  • Overall, some customers have had negative experiences with BrewDog and may not choose to order from them again.

Brewdog's Shipping Policy

Brewdog offers convenient delivery options for their customers. They dispatch orders within 48 hours, Monday to Friday, and provide free delivery for orders over £40 within the UK mainland (excluding Scottish Highlands). For orders under the free delivery total, shipping costs vary depending on the destination, with prices ranging from £3.95 to £15.95. Customers can choose to have their orders delivered to a neighbour, local post office, or on another working day if they are not available. The brand uses Yodel and DPD for all orders within the UK mainland, and delivery times may vary depending on the location. Brewdog does not currently offer international shipping, except for customers in France, Netherlands, Spain, and Germany, who can make purchases through their dedicated online shops.

Brewdog's Return Policy

Brewdog's return policy states that customers are responsible for all return shipping costs unless the goods are faulty, in which case they will be reimbursed. Once the goods are received back in their warehouse, a refund will be processed for the goods, minus applicable shipping costs, unless the return concerns faulty or damaged goods. Merchandise items must be returned in their original packaging to the address provided. For any issues with beer, cider or spirit goods, customers should contact the company directly. If an attempted delivery is damaged, customers can refuse the order and it will be returned to Brewdog.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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75
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
86
/
100
This brand offers products that are on the pricey side.
Target Audience

Beer enthusiasts, innovators, sustainability-minded

Stereotype

Craft-beer enthusiast

Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
80
/
100
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DTCetc Score
86
/
100
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Brewdog on Socials

View this profile on Instagram

Brewdog (@Brewdog) • Instagram photos and videos

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