Elrayo Tequila

Elrayo Tequila captures the essence of Mexico in every sip. Made from hand-harvested blue agave plants and distilled under the watchful eye of Maestro Tequilero Oscar Garcia, this fresh and vibrant tequila is perfect for those who appreciate authentic, high-quality spirits.

Category
CPG
Specialty
Socials
85
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Elrayo Tequila

Elrayo Tequila was founded in Guadalajara, Mexico in May 2019 by best friends Jack and Tom. Their lightning bolt moment came when they first tasted the fresh and authentic tequila that they now produce. Elrayo Tequila is made from hand-harvested blue agave plants grown in the highlands of Mexico, and distilled under the watchful eye of Maestro Tequilero Oscar Garcia. The founders worked with a local designer to create a brand that showcases the modern and vibrant culture of Guadalajara, from the label to the newsletters. Elrayo Tequila is a fresh tasting tequila that encapsulates the flavors, designs, and spirit of Mexico.

Who Shops At Elrayo Tequila

Elrayo Tequila attracts customers who appreciate authentic, high-quality tequila and are drawn to the vibrant culture of Mexico. The brand appeals to those who seek a fresh and flavorful tequila experience that captures the essence of Mexico in every sip.

What customers love about Elrayo Tequila

Here's what shoppers have to say:
  • Excellent bottle and taste
  • Value for money, with a roasted agave flavor and a savory kick
  • A solid tequila that is fairly well done, with citrus aromas on the nose
Cons
  • Tequila comes from NOM1479
  • Not particularly outstanding Plata expression

Elrayo Tequila's Shipping Policy

Elrayo Tequila offers shipping to most countries, with UK mainland shipping costing £3.95 and European shipping costing £14.95. Orders placed before 1pm Monday-Friday within the UK aim to be delivered within 1-3 working days from dispatch, while international delivery can take between 5-10 working days from dispatch. The brand offers free shipping on orders over £69.90 for UK orders only. Customers outside the EU should note that prices are exclusive of any local taxes and import duties, which may be due upon delivery.

Elrayo Tequila's Return Policy

Elrayo Tequila's return policy allows for refunds or exchanges of faulty or damaged goods within a 30-day period from receipt. Only unopened products can be refunded under the Consumer Contract Regulations, which have a 14-day cancellation policy. Refunds and replacements can only be issued for items purchased directly through their website. Opened bottles and items purchased via third-party sellers or on sale cannot be refunded.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
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$
$
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50
This brand is affordable.
Sustainability Score
50
/
100
This brand is average when it comes to sustainability, product sourcing, and manufacturing.
Quality Score
85
/
100
This brand is known for it’s exceptional product quality and craftsmanship.
DTCetc Score
62
/
100
Overall a solid brand with some room for improvement.
Target Audience

Authentic tequila lovers

Stereotype

Mexican

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
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This brand is affordable.
Sustainability Score
50
/
100
This brand is average when it comes to sustainability, product sourcing, and manufacturing.
Quality Score
85
/
100
This brand is known for it’s exceptional product quality and craftsmanship.
DTCetc Score
85
/
100
Overall a solid brand with some room for improvement.

Elrayo Tequila on Socials

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