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Haus

https://drink.haus/

Haus is a new kind of wine designed for the way we drink today: everyday. It's made with things you can pronounce - like chardonnay grapes. elderflower and lemon - not synthetic flavors and added sugar. It's crafted in Napa Valley using hands-on winemaking techniques, and is bottled right here in California so we can make sure you're getting the best. Welcome to the Haus family.

Category
CPG
Specialty
Alcohol
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Haus

Haus is a family-run business founded in 2018 by Helena and Woody Hambrecht, specializing in making naturally fermented fruit wines in California. Their unique blends have been praised by The New York Times and featured in Food & Wine and Bon Appétit. Their wines have low levels of alcohol and are made with botanicals, herbs, and fresh produce, and they offer a Wine Haus Membership plan with free shipping and discounts. Haus is committed to sustainability and offers a 30-day return policy.
More about Haus ->

Who Shops At Haus

Eco-conscious customers who prioritize sustainability and natural ingredients in their purchases would find Haus useful. These customers are likely to be health-conscious and seek out products that are made with fresh produce and botanicals, as well as low levels of alcohol. They may also be interested in supporting family-run businesses that prioritize sustainability and ethical practices. Haus aligns with these values by offering naturally fermented fruit wines made with fresh ingredients and botanicals, as well as a commitment to sustainability. Additionally, their Wine Haus Membership plan offers discounts and free shipping, making it a convenient option for customers who prioritize both sustainability and affordability. Overall, Haus is a great option for eco-conscious customers who want to enjoy high-quality, natural wines while supporting a family-run business that prioritizes sustainability.
More about Haus ->

What customers love about Haus

Here's what shoppers have to say:
  • Great low alcohol alternative with no hangover and perfect for making cocktails, with beautiful packaging and an enjoyable unpacking experience.
  • Variety of flavors with bright citrus and coaxing lavender, hinting at Coriander Spice and Chamomile.
  • Sleek look on countertop with great branding and messaging about apertifs and low-sugar alcohols.
  • Includes a fun magazine with awesome music, recipe recommendations.
Cons
  • Competing brands offer similar experiences at a lower price point.
  • Some flavors are average and the bottles are overpriced for their size.
  • Lighter flavor options could improve the overall experience.
  • Not all customers enjoyed the flavors they tried.

Haus's Shipping Policy

For domestic orders, Haus offers free shipping on orders over $50, with a flat fee of $7 for orders below that amount. Expedited 2-day and overnight shipping are also available at a set rate. Ground orders usually deliver within 5–7 business days. For international orders, Haus only delivers within select areas of the United States, meaning that their wines are inaccessible to other countries.
More about Haus ->

Haus's Return Policy

Haus offers a 30-day return policy for all purchases. To initiate a return, customers must notify the customer service team within 30 days of purchase. There is no need to send back the bottle. The company does not specify how long it takes to process a return, but all items must be returned within the 30-day window in order to be eligible for a refund. No items are excluded from the return policy.
More about Haus ->
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
80
/
100
This brand offers products that are on the pricey side.
Target Audience

Adults, Millennials

Stereotype

Eco-conscious

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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
80
/
100
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What The Experts Say...

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Haus on Socials

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Haus (@Haus) • Instagram photos and videos

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