Grown Alchemist
Grown Alchemist is a nutricosmetic company founded by brothers Jeremy and Keston Muijis in 1999, offering vegan, clean, and cruelty-free skincare products with active ingredients favored by celebrities such as Gwyneth Paltrow and Alexander Wang.
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- Grown Alchemist products have a well-structured, consistent, and scalable brand identity with cleverly playful typography and product colours and finishes.
- Grown Alchemist offers refills and their gift sets are beautifully designed.
- During the initial craziness of Covid, Grown Alchemist launched a "pay what you can" campaign which was very considerate.
- The Hydra-Restore Cream Cleanser is highly effective in removing gel eyeliner and does an amazing job.
- One of the Grown Alchemist body products, the Mandarin, Rosemary Leaf Body Cream, smells divine and makes users feel like they are at a day spa.
- Some users find that Grown Alchemist products do not live up to their expectations.
- The prices of some Grown Alchemist products may be considered high by some consumers.
- The packaging of some Grown Alchemist products may not be user-friendly.
Luxury Consumers
Eco-conscious
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