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Happiest Baby
Cocoon your baby at night and soothe your little one with the 5-Second Swaddle, award-winning Happiest Baby SNOO Smart Sleeper, and much more. Be confident that you're meeting all of your baby's needs and getting the rest you deserve.
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Happiest Baby is a science-based company founded in 2015 by pediatrician and child development specialist, Dr. Harvey Karp, and his wife and business partner, Nina Montée-Karp. Happiest Baby offers a suite of smart solutions using science and technology to enhance child well-being and help solve everyday parenting challenges. Their products, content, and services are designed to relieve many stressful issues, like new-parent exhaustion, infant crying, and toddler tantrums. The company's landmark theories guide parents to understand and nurture their infants and toddlers. One of their most popular products is SNOO, the world's first smart sleeper, which reduces crying, boosts sleep, naturally sleep trains babies, and is the world's first bed to prevent accidental rolling over. Happiest Baby is proud to be partnered with investors and influential parent advisors/investors, including Justin Timberlake, Jessica Biel, Scarlett Johansson, and Zoe Saldana, in their goal to support families across the country and around the world.
Happiest Baby is popular among new parents and caregivers who seek science-based solutions to common parenting challenges. The brand's products, such as the SNOO smart sleeper, are designed to enhance child well-being and relieve stress for parents, making it an ideal choice for those looking to support their infants and toddlers using innovative technologies.
Here's what shoppers have to say:
- The Snoo crib is perfect for parents who need sleep
- The Snoo helps babies sleep through the night and take longer naps during the day
- The Snoo is a beautiful piece of furniture that combines a white noise machine, swing, swaddle, and bassinet
- The Snoo adjusts the intensity of rocking based on how much the baby is crying and has a weaning feature to help the baby adjust to life without it
- The Snoo comes with a 30-day money-back guarantee, making it worth a try for parents desperate for sleep
Cons
- Some users have reported safety concerns with Happiest Baby products, including issues with the Sleepea swaddle and potential hazards with the SNOO crib.
- There have been reports of networking issues with the SNOO app, leaving some users with a non-functional crib.
- Delivery delays have been reported with SNOO rentals, causing frustration for some customers.
Happiest Baby offers free ground shipping for purchase orders over $75 within the continental United States. However, an additional $185 shipping fee will be applied to SNOO purchases sent to Hawaii and Alaska. SNOO rentals within the continental United States are shipped for free, but an additional $275 shipping fee will be applied to rentals sent to Hawaii and Alaska. Unfortunately, Happiest Baby is not able to ship to APO/FPO addresses due to the size of SNOO. Orders usually leave the warehouse within 2 business days of the chosen ship date, and ground shipping takes 5 business days for retail products and 3-7 business days for rental products. Expedited shipping may be available with an additional charge. Happiest Baby can only ship to addresses within the 50 US states and the District of Columbia, and international shipping is currently unavailable.
Happiest Baby has a flexible return policy for their SNOO rental program. Customers can cancel their order up to 1 business day before the chosen ship date for SNOO and receive a refund. If the SNOO has already shipped, customers can cancel their rental at any time, but there is a 1-month minimum rental term. The rental term starts on the day the SNOO is delivered and ends on the day it is picked up by Happiest Baby’s specified carrier. To cancel the rental, customers must notify Happiest Baby through their account and have the SNOO placed with the specified carrier. Customers in the 48 contiguous United States will be charged $59.50 for shipping when returning the SNOO. It is important to save the SNOO original box and inserts to use when returning the bed, as the use of packaging not approved by Happiest Baby or improper use of the packaging provided by Happiest Baby may result in severe damage to the product during shipping.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
75
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience
New parents, caregivers, tech-savvy parents
Stereotype
New-parent
Pricing Rating
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Sustainability Score
75
/
100
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Quality Score
85
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100
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DTCetc Score
84
/
100
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