Usual Wines

Usual Wines is a revolutionary wine brand founded in 2018 by Matt Dukes and Rachel Vodofsky. Their mission is to provide high-quality wines free from sugars and additives, made from natural and sustainably farmed ingredients. Customers can purchase individual bottles or cans or sign up for monthly shipments with a 17% discount. Usual Wines is dedicated to sustainability and ethical practices, and has been featured in popular media sources such as HypeBae, Refinery29, and HelloGiggles.

Category
CPG
Specialty
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Usual Wines

Usual Wines was founded in 2018 by Matt Dukes and Rachel Vodofsky with the mission of providing high-quality, affordable, single-serve wines that are free from sugars and additives. Their curated selection includes red, white, rosé, and spritzes, made in small batches to ensure quality, and using natural and sustainably farmed ingredients. Customers can purchase individual bottles or cans or sign up for monthly shipments of 6-24 bottles or cans with a 17% discount. Usual Wines is committed to being both sustainable and ethical, and has been featured in popular media sources such as HypeBae, Refinery29, and HelloGiggles.

Who Shops At Usual Wines

Health-conscious customers who prioritize natural and sustainably farmed ingredients in their food and beverage choices would find Usual Wines useful. These customers are likely looking for a wine option that aligns with their values of clean eating and sustainability. Usual Wines' commitment to using natural and sustainably farmed ingredients, as well as their avoidance of sugars and additives, makes them an attractive option for these customers. Additionally, the option to purchase individual bottles or cans or sign up for monthly shipments with a discount allows for flexibility in their purchasing habits. Usual Wines' dedication to being both sustainable and ethical further solidifies their appeal to health-conscious customers who prioritize responsible consumption.

What customers love about Usual Wines

Here's what shoppers have to say:
  • Usual Wines is a great gift to give and receive, and the single-serve bottles mean there is no need to worry about buying plastic cups or broken wine glasses.
  • The packaging is highly praised and the wine is great for those who don't like sweet wine.
  • It is a no-brainer for parties and the Brut is a refreshing spring/summer drink.
Cons
  • The overall quality of Usual Wines is lacking compared to other brands in the same price range.
  • The taste of Usual Wines is not as refined as expected, with a noticeable aftertaste.
  • The packaging of Usual Wines is not as visually appealing as other brands, which may affect its appeal to consumers.

Usual Wines's Shipping Policy

For domestic customers, Usual Wines provides tracked and speedy shipping through FedEx or UPS. A signature from someone over 21 is required for delivery, so it cannot be shipped to PO boxes. If delivery is not successful after three attempts, the package will be returned. Customers in Alabama, Alaska, Arkansas, Delaware, Hawaii, Kentucky, Mississippi, New Hampshire, Rhode Island, Utah, and Vermont are unable to place orders. For purchases over a certain price, Usual Wines provides free shipping. For international customers, Usual Wines is unfortunately unable to ship due to the breakable nature of the products. However, they are running a trial period at select LCBOs in Toronto, Canada.

Usual Wines's Return Policy

Usual Wines does not offer returns due to alcohol shipping laws. There are no returns accepted and no time limit to return an item. No items can be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
88
/
100
This brand offers products that are on the pricey side.
Target Audience

Young adults

Stereotype

Health-conscious

Pricing Rating
$
$
$
$
$
$
$
$
$
$
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
88
/
100
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Usual Wines on Socials

View this profile on Instagram

Usual Wines (@Usual Wines) • Instagram photos and videos

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