Hint

Hint offers delicious and healthy fruit-infused water without any added sugars, preservatives, or calories. Their unique flavors, sparkling and energy water options, and kid-friendly packaging make them a refreshing alternative to plain water.

Category
CPG
Specialty
Socials
95
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

About Hint

Hint was founded in 2005 with the motto, "Drink Water, Not Sugar." This brand's mission is to help people fall in love with water by offering fruit-infused water that is both delicious and healthy. Hint's craftmanship in creating flavors that fully reflect their fruit origin is unparalleled, and with no sweeteners, preservatives, and zero calories, Hint has become an obsession for many of its fans. The brand is sold in over 30,000 stores across the United States and offers dozens of amazing flavors, including Blackberry, Watermelon, and Cherry, as well as limited edition smash-ups and exclusive bundles. Hint also has a line of sparkling and energy waters infused with their famous touch of true fruit flavor, and 200ml boxes for kids. All of Hint's waters refresh and revitalize without sugar, diet sweeteners, calories, or preservatives, and are vegan and free of nuts, soy, gluten, and MSG.

Who Shops At Hint

Hint attracts customers who want to stay hydrated with delicious, healthy, fruit-infused water without any added sugars, preservatives, or calories. The wide range of unique flavors, sparkling and energy water options, and kid-friendly packaging make Hint a popular choice for those seeking a refreshing alternative to plain water.

What customers love about Hint

Here's what shoppers have to say:
  • Nice sweet taste with natural fruit flavors
  • Reassuring ingredients list, Whole30 approved
  • Responsive brand with good reputation
  • No added sugar, artificial sweeteners, or preservatives
  • Affordable compared to other brands
Cons
  • Taste is overpriced and terrible.
  • Chemical-like aftertaste mentioned.
  • Water packaged in plastic.

Hint's Shipping Policy

Hint offers shipping to addresses within the 48 contiguous United States only. They do not ship to FPOs, APOs, Alaska, Hawaii, or Puerto Rico, and they do not ship internationally. For orders of 1 or 2 cases, including Hint subscriptions, they offer a flat rate shipping fee of $9.99. Orders of 3 or more cases receive free shipping. Orders placed Monday through Friday morning typically ship within 24 hours, while orders placed Friday afternoon through Sunday night will ship on Monday. Customers will receive a shipping confirmation email with tracking information once their order has been packed and assigned a tracking number.

Hint's Return Policy

Hint does not accept returns of product, product exchanges, or refunds. However, if an order is damaged in transit or the wrong order is received, customers should contact customer service immediately to receive a replacement or an equal exchange credit. If there is a quality issue with the Hint water, customers should take note of the code and "best by" date printed on the bottle and contact customer service for a case-by-case resolution.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
94
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious consumers

Stereotype

Health-conscious

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
90
/
100
This is a placeholder
Quality Score
95
/
100
This is a placeholder
DTCetc Score
94
/
100
This is a placeholder

Hint on Socials

View this profile on Instagram

Hint (@Hint) • Instagram photos and videos

Brands Like Hint

Looking for brands similar to Hint

We've got you covered. Check out this list of similar CPG brands that customers of Hint love.

Aarke

Aarke is a Swedish brand founded in 2013 by Jonas Groth and Carl Ljungh, dedicated to elevating everyday essentials with a touch of grandeur. Their award-winning Carbonator has become a global success, and Aarke now offers a curated selection of water carbonators, water purifiers, CO2 exchanges, and accessories. Customers can enjoy a sense of sophistication with their daily hydration and can take advantage of free shipping on orders over $50.

Alani Nu Pre-Workout

Alani Nu is a wellness company founded by Katy Hearn and Haydn Schneider in 2018, providing no-filler supplements to help you reach your fitness goals. Their best-selling product is the Alani Nu Pre-Workout, available in a variety of flavors and free from gluten and animal products.

Amass

Amass is a modern-day botanics brand that offers clean botanics for social and self-care rituals. From botanical spirits to personal care products, Amass uses natural, non-GMO botanical ingredients that are carefully selected for a cleaner cocktail or sensory ritual.

Amora Coffee

Indulge in Amora Coffee's exquisite collection of over 70 varieties, including naturally grown blends that are both organically grown and fair trade. Experience the highest level of customer service and sustainable practices.

And Soda

And Soda is a UK-based beverage brand founded in 2019 by co-founders Barry Darnell and Michael Johns. Offering stylish, sugar-free, low-calorie, gluten-free, and vegan vodka sodas in three flavors, And Soda has been featured in Stylist Magazine, The Week Magazine, and The Evening Standard and is available in Sainsbury’s and Tesco.

Aplos

Aplos: Natural Magic offers a range of non-alcoholic spirits perfect for those seeking a mindful, magical experience. Each product is designed to relieve tension and ignite connections, while celebrating the beauty of everyday life.

Artet

Artet is the perfect blend of cannabis and aperitivo culture. This non-alcoholic, cannabis-infused aperitif is perfect for enhancing social experiences and is dedicated to supporting those affected by cannabis policing.

Athletic Brewing

Athletic Brewing is the Connecticut-based craft brewery founded in 2018 by John Walker and Bill Shufelt, offering full-flavored, non-alcoholic beers with 0.5% ABV. Featured in Buzzworthy media outlets such as Thrillist, BBC, Bloomberg, and Outside, Athletic Brewing also offers hops-infused sparkling water and merch.

Aura Bora

Aura Bora is a sparkling water brand that combines real herbs, fruits, and flowers with purified water to create delicious and healthy drinks. With a commitment to sustainability, they donate 1% of sales to conservation non-profits and use infinitely recyclable aluminum packaging.

Avec

Avec offers a healthier and more sustainable option for cocktail lovers. With natural sweeteners and real ingredients, their mixers are perfect for those who prioritize their well-being.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.