Kaja Beauty

Kaja Beauty offers cruelty-free K-beauty products with adorable packaging and sensorial formulas that encourage creativity with makeup. Their high-quality and innovative products are as cute as they are good.

Category
Beauty
Specialty
Socials
80
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Cruelty Free

DTCetc’s Take

About Kaja Beauty

Kaja Beauty was founded in Korea in 2018 by a team of beauty enthusiasts who wanted to create playful and innovative makeup products for all skin types and tones. Their name, "Kaja," means "let's go" in Korean, reflecting their mission to encourage customers to explore their creativity with makeup. Kaja Beauty offers a range of cruelty-free K-beauty products with adorable packaging and sensorial formulas that make makeup easy and fun. Their products are made to play and go where imagination takes you. With Kaja Beauty, customers can expect high-quality and innovative makeup that is as cute as it is good.

Who Shops At Kaja Beauty

Kaja Beauty customers are makeup enthusiasts who enjoy experimenting with playful, innovative products suitable for all skin types and tones. Drawn to the brand's encouraging mission, these shoppers appreciate cruelty-free K-beauty items with adorable packaging and sensorial formulas that make applying makeup easy and enjoyable. Kaja Beauty shoppers are adventurous, imaginative individuals who love exploring new beauty trends and sharing their discoveries with friends.

What customers love about Kaja Beauty

Here's what shoppers have to say:
  • The Kaja Beauty bentos are amazing, they last all day and fit perfectly in a makeup bag
  • The compact beauty container has all the colors needed for a trip and is versatile for day-to-night looks
  • The shades are nicely pigmented, blendable, and have great texture
  • The eyeshadows are easy to use and have great color payoff
  • The packaging is convenient and travel-friendly
  • The colors are vibrant and go well together
Cons
  • The product does not live up to the advertised quality and pigmentation.
  • The ingredients in the product may not align with the brand's "clean" image.
  • The eyeshadow may require multiple layers to achieve desired color payoff.
  • The product may not meet expectations in terms of texture and finish.
  • The colors may differ from what is shown in pictures and videos.
  • The eyeshadow may have excessive fallout and may not be worth the price.
  • The product may arrive damaged and unusable.
  • The color selection in the trio may not be versatile and may be difficult to apply.

Kaja Beauty's Shipping Policy

Kaja Beauty offers shipping policies for both domestic and international orders. Domestic orders are processed within 1-2 business days and shipped for a flat rate of $5 for orders under $35, while orders over $35 receive free ground shipping. Expedited shipping is also available for $25 per order or free for orders over $100. International shipping rates are calculated at checkout, and orders are processed within 1-2 business days before being shipped on Mondays and Fridays. Delivery times for international orders vary by country and product, and duties and taxes are collected at checkout for a smoother delivery experience. Kaja Beauty stands behind its products and evaluates any claims for manufacturing defects within 6 months of the purchase date.

Kaja Beauty's Return Policy

Kaja Beauty offers a 90-day return or replacement policy for eligible purchases made through their website. Refunds can be issued to the original payment method or as Reward Points added to the customer's Rewards account. To request a refund or replacement, customers must email orders@memebox.com with their order ID, name of the product(s), reason for refund or replacement, and photo(s) of the product(s) including the Lot ID. Shipping fees are final and will not be refunded, and all sale items are considered final sale and not eligible for a refund. The company currently does not accept physical mail-in returns. If a purchase was made through Amazon or one of Kaja Beauty's retailers, customers must refer to their return policy and contact them directly.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
67
/
100
This brand offers products that are on the pricey side.
Target Audience

Adventurous makeup enthusiasts

Stereotype

Playful

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
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$
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Sustainability Score
50
/
100
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Quality Score
80
/
100
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DTCetc Score
67
/
100
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Kaja Beauty on Socials

View this profile on Instagram

Kaja Beauty (@Kaja Beauty) • Instagram photos and videos

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