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Lack of Color

https://lackofcolor.com/

Lack of Color's stylish and nostalgic hats are perfect for any occasion. With a focus on traditional shapes and modern twists, their boutique designs provide limitless possibilities for the wearer.

Category
Apparel
Specialty
Formalwear
Socials
60
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Lack of Color

Lack of Color is a hat brand founded in 2011 by Australian creative duo, Rob and Tess. The brand offers a range of stylish and nostalgic hats that are perfect for any occasion. With a focus on traditional shapes and modern twists, Lack of Color has found a home among style icons, celebrities, and hat lovers worldwide. Their boutique designs are crafted with quality finishes, providing limitless possibilities for the wearer. Each collection features creative yet effortless pieces that can take the wearer from day to night, poolside to stage-side, and beyond. While based in Australia, Lack of Color also has a direct presence in Los Angeles, providing international customers with faster and easier access to each collection.
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Who Shops At Lack of Color

Lack of Color shoppers are stylish individuals with an appreciation for nostalgia and boutique designs. They enjoy the versatility of the brand's hat collections, which effortlessly take them from day to night, and resonate with the brand's global appeal.
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What customers love about Lack of Color

Here's what shoppers have to say:
  • Excellent customer service
  • Prompt and helpful resolution of order mistake
  • Fast shipping with well-protected packaging
Cons
  • Some customers have experienced difficulties with discount codes and refunds
  • Overall, some customers have had an average experience and may not recommend the brand

Lack of Color's Shipping Policy

Lack of Color offers standard and express shipping services for all orders within the United States, with a standard processing time of 1-3 business days. Orders over $195 qualify for free standard shipping, and customers can choose to add signature on delivery for an additional fee of $5.00. Parcels being shipped to non-contiguous states are not included in the shipping rates. International orders are also available with a standard shipping service, and orders over $195 qualify for free standard shipping. Parcels are sent with FedEx International Economy. Please note that there may be delays of up to 10 business days on standard shipping orders to the East Coast due to weather conditions.
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Lack of Color's Return Policy

Lack of Color offers a flexible return policy for their full-priced items. Customers can choose to receive a cash refund, store credit, or exchange within 30 days of delivery. All return items must be in the original packaging, unworn, and in original condition with all tags attached. Items purchased during a sale or promotion can only be returned for exchange. Final sale items cannot be returned or exchanged. Customers are responsible for the return shipping charges, which will be deducted from the refund or store credit amount. Exchanges will honor the value paid at checkout after discounts, excluding shipping fees. However, stock cannot be held for exchanges, and if the item requested is sold out, customers will be issued a store credit (minus shipping fees, where applicable). International customers are required to cover the cost of return shipping.
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DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
60
/
100
This brand offers products that are on the pricey side.
DTCetc Score
59
/
100
This brand offers products that are on the pricey side.
Target Audience

Stylish, nostalgic, boutique-loving

Stereotype

Fashionable

Pricing Rating
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Sustainability Score
50
/
100
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Quality Score
60
/
100
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DTCetc Score
59
/
100
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What The Experts Say...

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Lack of Color on Socials

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