Parchie

Parchie is a collection of classic dive watches designed to teach children how to tell time. With an ethos of kindness and friendship, Parchie brings parents and kids together over shared interests.

Category
Apparel
Socials
85
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Parchie

Parchie was founded by Cara Barrett, a watch industry specialist with over a decade of experience. Parchie is a collection of classic dive watches that are designed to be worn and loved by people of all ages. Each watch is analog and free of screens and gimmicks, making it the perfect tool for teaching children how to tell time. Parchie believes in the value of time and the important lessons that come with it, such as counting, multiplication, and being punctual. Parchie's ethos is kindness and friendship, and the brand is designed to bring kids and parents together over shared interests. With Parchie, you can expect a well-designed timepiece that is both fun and functional.

Who Shops At Parchie

Parchie customers are parents and children who enjoy well-designed, classic dive watches with a focus on functionality and learning. They appreciate the brand's ethos of kindness, friendship, and the opportunity to bond over shared interests.

What customers love about Parchie

Here's what shoppers have to say:
  • Affordable pricing
  • Durable and long-lasting
  • Fun and colorful designs
  • Easy time-telling for kids
Cons
  • Limited features
  • Limited availability of certain models

Parchie's Shipping Policy

Parchie shipping rates and estimates will be calculated and displayed at checkout. Unfortunately, Parchie does not offer international shipping at this time, but customers can visit their retail partner, the HODINKEE Shop, who offers international shipping.

Parchie's Return Policy

Parchie accepts returns within 14 days of delivery, provided the item is unused and in its original condition. The brand will refund the full order amount minus the shipping costs for the return. To return an item, customers must contact Parchie and provide their order number and a photo of the item's condition. Damaged items will be handled on a case-by-case basis.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
70
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
77
/
100
This brand offers products that are on the pricey side.
Target Audience

Parents and children

Stereotype

Family-oriented

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Sustainability Score
70
/
100
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Quality Score
85
/
100
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DTCetc Score
77
/
100
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Parchie on Socials

View this profile on Instagram

Parchie (@Parchie) • Instagram photos and videos

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