Smol

Smol is a sustainable cleaning brand that delivers high-performance products directly to your door. Their eco-friendly products are better for the planet and come in sustainably packaged materials.

Socials
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Organic
Cruelty Free
Sustainable

DTCetc’s Take

About Smol

Smol is a cleaning product brand founded in 2018 by two individuals who wanted to make a difference in the cleaning industry. Smol's mission is to provide high-performance cleaning products that are better for the planet, sustainably packaged, and delivered directly to your home at a fair price. Smol believes that sustainable swaps should be effortless, accessible, and affordable for everyone to take part in. The brand offers a variety of cleaning products that work brilliantly in your home and are better for the environment. Smol is committed to reducing plastic pollution, cutting carbon, and helping to save the planet.

Who Shops At Smol

Smol customers are individuals who value sustainable and high-performance cleaning products. They appreciate the brand's commitment to delivering eco-friendly products directly to their home at a fair price. Smol's clientele likely consists of environmentally-conscious people who believe that sustainable swaps should be accessible and affordable for everyone.

What customers love about Smol

Here's what shoppers have to say:
  • Customers love supporting small businesses like Smol
  • The range of products, including laundry pods, conditioner, sprays, cloths, dishwasher tabs, and washing up liquid, all work brilliantly
  • Customers appreciate the ability to tailor their deliveries to their own personal needs
  • The online account is user-friendly and easy to use
  • The company's commitment to the environment, including using recovered ocean plastic and offering a recycling program, is highly valued by customers
  • The products arrive on time and with no fuss
  • Customers appreciate the company's commitment to reducing plastic waste
Cons
  • Product quality is lacking
  • Difficulties with cancelling accounts and removing billing information
  • Poor customer service and unresponsive company
  • Privacy concerns with company posting private information

Smol's Shipping Policy

Smol offers a unique delivery schedule that is calculated and confirmed during checkout. Customers can log in to their account to check the date of their next charge date. The brand also allows customers to edit their delivery schedule.

Smol's Return Policy

Smol offers a money-back guarantee for customers who are not satisfied with their products. The full details of the return policy can be found in their terms of service. To initiate a return, customers can contact Smol.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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85
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
74
/
100
This brand offers products that are on the pricey side.
Target Audience

Eco-conscious consumers

Stereotype

Eco-conscious

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
75
/
100
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DTCetc Score
74
/
100
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Smol on Socials

View this profile on Instagram

Smol (@Smol) • Instagram photos and videos

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