Soko

Soko is the brand for women who want a comfortable and enjoyable bra shopping experience. With comfort-first products and a focus on real women representation, Soko offers bras that are both stylish and empowering.

Category
Apparel
Specialty
Socials
85
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Soko

Soko is a bra brand that was founded in the year 2018 by a team of passionate individuals who wanted to revolutionize the bra shopping experience. Soko believes that buying bras should be a comfortable and enjoyable experience. They offer comfort-first products that you'll feel good in every day of the week. Soko also promotes real women representation that's not oversexualized, and they've bid farewell to pushy salespeople and awkward fitting room moments. With Soko, customers can enjoy a reimagined experience that actually makes bra shopping fun. Their founder's vision was to bring joy to the bra shopping experience and make it fun, relatable, and empowering. Soko is committed to providing bras that are both comfortable and stylish, so customers can feel confident and beautiful every day.

Who Shops At Soko

Soko customers are those who seek a comfortable and enjoyable bra shopping experience. They appreciate comfort-first products and a brand that promotes real women representation without oversexualization. Soko's clientele likely consists of individuals who want to feel confident and beautiful every day with bras that are both stylish and comfortable.

What customers love about Soko

Here's what shoppers have to say:
Cons

Soko's Shipping Policy

Soko is currently only shipping within Malaysia, but has plans to expand in the future. Deliveries to West Malaysia typically take 3-5 business days, while deliveries to East Malaysia can take 5-7+ business days. Unfortunately, customers cannot edit delivery information once an order is placed, but Soko can make changes to certain details as long as the package has not been picked up by the delivery partner.

Soko's Return Policy

Soko offers a 14-day return policy from the delivery date for unused, unwashed, unworn items with original tags attached. Returns for store credit are free, but customers returning items for cash refunds are responsible for the shipping fee, which will be deducted from the refund. The company reserves the right to deny any return that does not comply with their policy, and denied returns will be shipped back to the customer. Final sale items such as the bra wash bag are not eligible for return under any circumstances.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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50
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
77
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100
This brand offers products that are on the pricey side.
Target Audience

Comfort-seekers, empowered women, realistic representation

Stereotype

Comfort-seeker

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
85
/
100
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DTCetc Score
77
/
100
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Soko on Socials

View this profile on Instagram

Soko (@Soko) • Instagram photos and videos

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