DTCetc’s Take
Popular Products
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- Troop offers a great canned cocktail experience even for those who don't normally enjoy bourbon drinks or mojitos.
- The smaller size of the cans makes them convenient to bring to gatherings or park afternoons.
- Troop strikes the right balance across a number of fronts, serving as an alternative to seltzers, beer, and other ready-to-drink options, as well as a stand-in for homemade cocktails in a pinch.
- The more recent products have improved on flavor and freshness, making them a compelling product.
- The Troop beverages did not meet expectations in terms of carbonation and flavor intensity.
- While the transparency around ingredients is appreciated, the overall taste fell short.
- There is potential for improvement in future products, such as the Troop Gin Spritz.
Entertaining cocktail lovers
Entertainer
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