Underdays
Underdays is turning women’s underwear into self-care, advocating that consumers justly deserve high-performing and aesthetically pleasing underwear options. They promise to eradicate issues such as uncomfortable wear and unflattering designs. Underdays ensures softness and breathability in its fabrics, endorsement from female health experts, unparalleled style and fit, and an extra-long antimicrobial gusset for freshness and dryness. Their products undergo rigorous scrutiny via 50+ rounds of user testing on women to guarantee premium quality for their customers.
DTCetc’s Take
Popular Products
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- Underdays underwear are comfortable and cute, great for the gym
- The Brazilian cut from Underdays looks sexy when worn
- Underdays underwear are made of great quality fabric and fit
- Underdays underwear are soft and comfortable to wear
- Underdays underwear are perfect for everyday use
- The sizing and fit may not work for all body types
- The waistband could use improvement to prevent bunching and rolling
- The printed slogan inside the gusset may not hold up well after multiple washes
- The design may cause the underwear to require frequent readjustment
Modern women, sustainability-conscious, comfort-seekers
Modern
Adore Me
Adore Me is the first women’s underwear company that lets you try on lingerie in the comfort of your home. Our lingerie is specifically designed to foster confidence and liberate you from the pressures of shopping for the perfect piece. With Adore Me, you have the choice to make wardrobe decisions away from the pressure of a dressing room, helping you relax and enjoy the experience.
Gooseberry Intimates
Gooseberry Intimates is a Bali based lingerie label, with a strong focus on the details of each and every design. With daring details and just the right amount of sass, Gooseberry Intimates empowers you to be the most confident version of the woman you already are. Gooseberry Intimates uses styles with a touch of lace, a feminine cut, and carefully styled details to create a soft and delicate look that is perfect for every-day wear.
MeUndies
Welcome to the future of underwear! MeUndies are stylish, comfortable underwear and loungewear made of micro modal fabric. Before you try a pair you might think they sound too good to be true, but once you try them on you'll see why we're called the best underwear company in the world.
Naja
Naja is the first underwear company that is targeting the middle-class with high-end vegan and eco friendly products. Naja's patent pending technology includes 10 anti-microbial treatments in one unique fabric built to be anti-odor and extremely comfortable. Naja was created by Courtney Bowles, a women's underwear lines veteran who became an accidental feminist entrepreneur after she spent two years killing herself working for someone else. Naja is the first underwear company that is targeting the middle class with high end vegan and eco friendly products. Every purchase you make makes the world better.
SKIMS
SKIMS is a United States-based modern apparel retailer that sells women's Clothing. SKIMS is the modern solution to shape enhancing undergarments. By prioritizing comfort and fit, SKIMS makes high quality shapewear that enhances, lifts, and tones.
Tiger Mist
Tiger Mist is an Australian brand that has evolved from a local retail store into a global online fashion powerhouse. The brand has a cult social media following and is now a staple in major retailers worldwide. Tiger Mist draws inspiration from pop culture icons and viral street styles, continually striving to empower women through a versatile wardrobe that caters to diverse personal styles.
True & Co
Ready to wear more than just the same-old granny panties? Shop our collection of women’s underwear including lace thongs, nylon-blend bikinis, and argyle mesh hipsters along with every cut, color, and style you could ever want to match your mood. True & Co. buys from hundreds of different designers—and we’ve got styles for every body.
32 Degrees
32 Degrees, a basic apparel retailer based in the United States, carries a wide array of men's and women's clothing. Placing high priority on value and comfort, this store presents an extensive selection of everyday items designed to suit diverse styles and budgets. The product offerings at 32 Degrees are as varied as they are numerous, from warming winter outerwear to cool summer polo shirts, ensuring customer comfort throughout the year.
BLANQI
BLANQI is a functional apparel, intimates, and accessories brand founded in 2017 by best friends Valerie Darragh and Sabrina Melarti. It provides chic, breathable, and supportive solutions for pregnant and post-partum bodies, and has been featured in major publications such as Women's Health, Glamour, and New York Magazine. BLANQI offers a range of supportwear, from tanks to leggings to jeans and tops, with sizes XS-3X. It is dedicated to supporting mothers and offers advanced features such as 360-degree support and pockets.
CDLP
CDLP is a luxury essentials brand that's revolutionizing men's underwear and swimwear. Their consciously constructed products are made from innovative, future-oriented materials like Lyocell and Econyl®. CDLP is committed to sustainability and constantly innovating their products for modern, eco-conscious men.
