Yellowberry

Yellowberry is on a mission to change the way tween girls view bras. By giving tween girls access to bras that are comfortable, age appropriate and fashionable, Yellowberry has created a movement which encourages girls to spend a lifetime in bras that fit. This is a cause we are all passionate about and we hope you can join us in making bras for tween girls a reality.

Category
Apparel
Specialty
Socials
80
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Yellowberry

Yellowberry was founded in 2014 by a young woman who was frustrated with the lack of comfortable and stylish bras for girls her sister's age. Yellowberry offers a range of bras and underwear specifically designed for girls who are growing up and want to feel supported both literally and figuratively. The brand is known for its fun colors and comfortable fabrics that make girls feel confident and comfortable. With a focus on empowering girls, Yellowberry is the perfect choice for parents who want to give their daughters a positive and supportive start to their journey into womanhood.

Who Shops At Yellowberry

Yellowberry customers are parents and young girls who are looking for comfortable, stylish, and supportive bras and underwear as they transition into womanhood. They appreciate the brand's focus on empowering girls and creating products with fun colors and comfortable fabrics. Yellowberry's clientele likely consists of families who want to give their daughters a positive and supportive start to their journey into womanhood.

What customers love about Yellowberry

Here's what shoppers have to say:
  • The Yellowberry bras have great quality and fit well, with seamless designs that are highly recommended.
  • Customers are pleased with the sensory-friendly options, which are soft, stretchy, and provide just the right amount of coverage and support.
  • The packaging is adorable and makes customers feel special, and the adjustable straps with cute clasps are a nice touch.
  • Yellowberry bras are a favorite among preteens, who refuse to wear anything else.
Cons
  • The fit of the bras may not be suitable for everyone and the return policy is strict
  • Some customers have experienced issues with the straps on certain bras and may not receive an exchange
  • The elastic in the back of the bra may cause discomfort and may be visible under certain types of clothing

Yellowberry's Shipping Policy

Yellowberry offers free shipping on all orders over $100 within the continental U.S. Overnight shipping is available for $45. International customers will have their shipping fees calculated at checkout and are responsible for additional taxes and duties upon entry to their country. Free shipping does not apply to international orders. Yellowberry ships orders within one to three business days and customers will receive a confirmation email with tracking information. Please note that international orders are not eligible for return or exchange.

Yellowberry's Return Policy

Yellowberry has a return policy that allows for returns of unwashed and unworn merchandise within 30 days of purchase. Hangtags must be attached and proof of payment must be provided. Bundles must be returned in full for a refund. Gift cards, special sale or promotions, and "Last Chance" items are final sale and cannot be returned. International orders are also not eligible for return. To exchange a product, customers must return it and place a new order. Once a return is received, Yellowberry will credit the original form of payment within 30 days. There is a $7.50 return fee that will be deducted from the refund. Items returned after the 30-day policy will be donated and no refunds will be issued. Worn or soiled items are also not eligible for return. Yellowberry does not accept returns for ineligible items such as those on sale or gift cards. If a package is lost, Yellowberry can only refund or reship after 30 days and confirmation from the shipping carrier that the package was lost.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
75
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
81
/
100
This brand offers products that are on the pricey side.
Target Audience

Empowered young girls

Stereotype

Tween

Pricing Rating
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Sustainability Score
75
/
100
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Quality Score
80
/
100
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DTCetc Score
81
/
100
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Yellowberry on Socials

View this profile on Instagram

Yellowberry (@Yellowberry) • Instagram photos and videos

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