Blueland

With Blueland, it's easy to reduce your plastic packaging waste and save money. We use only natural ingredients and plant-based products that are biodegradable to clean your home the right way. Our cleaning products are perfect for allergy & asthma sufferers due to their vegan & unperfumed formula.

Specialty
Socials
85
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
B Corp

DTCetc’s Take

About Blueland

Blueland, founded in 2019 by Sarah Paiji Yoo and John Mascari, is a company that offers innovative household products in reusable packaging to make it easy for people to be eco-friendly. Blueland's mission is to provide effective, convenient, and affordable products that are safe for use and sourced from environmentally responsible ingredients. The company believes that customers should not have to make any sacrifices or compromises when it comes to their everyday products. Blueland offers a range of products, including dishwasher tablets, laundry tablets, bathroom, multi-surface, glass+mirror cleaners, hand soap, and powder dish soap. With over 40 patents pending and having helped eliminate over 1 billion single-use plastic bottles from landfills and oceans, Blueland is committed to constant innovation and meeting the highest standards of sustainability.

Who Shops At Blueland

Blueland appeals to eco-conscious individuals who prioritize sustainability and environmentally responsible practices in their everyday household products. These customers appreciate Blueland's reusable packaging and safe, effective products that don't compromise on performance. Blueland is a perfect fit for those who want to reduce their single-use plastic consumption while maintaining a clean and healthy home.

What customers love about Blueland

Here's what shoppers have to say:
  • Blueland products work extremely well and have a great smell, while being reasonably priced.
  • The brand's commitment to reducing plastic waste is admirable, and their refillable bottles are beautiful.
  • Blueland has great customer service and makes it easy to manage subscriptions and get answers to questions.
  • The toilet tablets, kitchen, bath, and glass sprays all do a great job, while the body and hand soaps are wonderful.
  • Despite some issues with crushing in shipping, the products have a fabulous smell.
Cons
  • Soap dispenser pumps have been reported to have issues with dispensing properly and breaking
  • Replacement pumps have also been reported to fail quickly
  • Some customers have received refills with unpleasant odors
  • Shipping costs to certain locations have been a deterrent for some customers

Blueland's Shipping Policy

Blueland offers free shipping for domestic orders over $45, with shipping costs ranging from $1.99 to $4.99 for orders under $45 depending on the products ordered. Shipping to Canada costs $8.99, while shipping to the UK costs £7.00, shipping to New Zealand costs $29 NZD, and shipping to Australia costs $28 AUD. The brand also offers expedited shipping within the United States for an additional cost. International orders may take longer due to customs and local carrier delivery processing.

Blueland's Return Policy

Blueland offers free returns on domestic orders within a 100 day window after they are shipped. To be eligible for a return, the item must be returned with all components of the product being returned. The 100-day window begins on the day the product is shipped and returns must be shipped within 15 days after return label instructions are issued. Once the return is received and inspected, the credit will automatically be applied to the original method of payment within 5-7 business days. However, the company does not refund any donations made to non-profit partners or original shipping fees. Exchanges can be made within 100 days of purchase by selecting “exchange” or “Shop for something new” on the website. Blueland does not offer returns, exchanges, or replacements for international orders at this time.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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90
This brand offers products that are on the pricey side.
Sustainability Score
85
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100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
82
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100
This brand offers products that are on the pricey side.
Target Audience

Eco-conscious consumers

Stereotype

Eco-conscious

Pricing Rating
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Sustainability Score
85
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100
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Quality Score
85
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100
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DTCetc Score
82
/
100
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Blueland on Socials

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Blueland (@Blueland) • Instagram photos and videos

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