Cheekbone Beauty
At Cheekbone Beauty, we strive to provide you with the best in cruelty-free cosmetics – but also look to advocate for the First Nations community! Our Warrior Women Liquid Lipsticks are made in Canada and 10% of our profits go towards education funding for First Nation's youth.
DTCetc’s Take
Popular Products
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- Customers love the Sustain Face Palette in Stardust and the Sustain Complexion Pencils for their light feel and easy blending.
- The lipsticks and mascara are long-lasting and do not smudge throughout the day.
- The creamy texture of the eyeliner and concealer pencils make them easy to use and blend well.
- The golden illuminator high lighter is a beautiful, shimmery color that is perfect for summer.
- The brand is inclusive to many skin tones and types, actively putting out shades that will look good on everyone.
- Customers appreciate the beautiful, thoughtful packaging and quick shipping.
- The brow gel formulation is amazing and the glosses are pigmented but not sticky.
- The colors may not match the website and may bleed into the skin.
- The new formula may not be as good as the original and may smear or shift.
- The liquid lipstick may feel sticky and not dry properly.
- The colors may be too sticky and transfer easily, possibly due to shipping.
Conscious, sustainable, indigenous
Conscious
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Glossier
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Kylie Cosmetics
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Rhode
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Beauty Pie Cosmetics
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Beautycounter Products
Beautycounter is an innovative skincare and cosmetics brand founded by entrepreneur Gregg Renfrew in 2013. They strive to create safer makeup for both people and the planet, excluding over 1,800 toxic ingredients from their product formulas. Featured in publications such as Bloomberg, Forbes, and Happi Magazine, they offer a wide range of self-care products, from makeup to skincare to beauty tools, and have pledged to be carbon neutral by 2030 and to use sustainable packaging exclusively by 2025.
Birchbox
Birchbox is an online beauty and grooming brand founded in 2011 to prioritize self-care and make it easy for customers to discover new products. With full-size products, monthly subscription boxes, reviews, and discounts, Birchbox encourages customers to explore and care for their beauty and grooming needs.
Byredo Gypsy Water
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Capri Blue
Capri Blue is a fragrance brand founded in 2012 by Tom Reed, offering a wide range of cruelty-free, clean, and non-toxic candles, diffusers, and other products. Featured in major media outlets like Forbes, New York Magazine, E! Entertainment, and USA Today, the brand is best known for its distinctive cobalt blue jars and signature Volcano scent.
Cirque Colors
Cirque Colors is a Brooklyn-based, vegan, non-toxic, and cruelty-free nail polish brand founded in 2012 by Annie Pham. It offers a variety of unique polishes, including thermals and holographics, that are chip-resistant and long-lasting. The company donates net proceeds from limited-time colors to charity and is now sold in stores worldwide.
Cocokind Skincare
Cocokind is an award-winning clean and natural skincare brand founded in 2015 by Priscilla Tsai. Their products are made with vegan, cruelty-free, and sustainably sourced ingredients and are crafted in the US. Customers have left hundreds of positive reviews online, praising the brand for its ethical practices and natural ingredients.
