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Glossier
At Glossier, we believe beauty should be easy and enjoyable. We're creating the new beauty essentials: a simple skincare routine and an easy-to-use foundation for everyday skin. We also believe that the way to make lives better is to focus our efforts on ourselves. After all, isn't that where it starts? We contribute 10% of all sales to causes like environmental protections, education, and more. Plus we have free shipping both ways!
DTCetc’s Take
Popular Products
Products powered by Next Big Shop - get real time product and sales insights on any Shopify store.
- Products provide a natural feel of makeup, with sleek packaging that makes users feel bougie.
- Products have few misses, with favorites such as the Milky Jelly Cleanser and Boy Brow.
- Website is easy to use and ordering is straightforward.
- Products come in cute packaging and with testers and stickers.
- Shipping is quick and customers can opt in or out of getting the pink pouch.
- Products provide light and clean coverage, with a “no makeup, makeup look”.
- Variety of products suitable for makeup novices and regular users.
- Perfume has a unique smell.
- The products may not work for everyone, as they are designed for a specific type of skin or style.
- The prices may be higher than some customers are willing to pay for the quality of the products.
- The packaging may not be as sturdy or practical as some customers would like.
Gen-Z, Millennials
Minimalist
Rhode
Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.
Kylie Cosmetics
Kylie Cosmetics is the professional makeup line created by Kylie Jenner. Shop online at the Kylie Cosmetics Official Website and get free shipping on ALL orders! Shop for all of Kylie's best selling makeup products including Lip Kits, Lipsticks, Shadows, Highliners and much more!
PAUME
Introducing PAUME, the luxurious hand care brand that offers a comprehensive skincare routine for your hands. With clean formulas, elegant packaging, and a commitment to sustainability, PAUME is the go-to brand for those seeking healthy and nourished hands.
Hanahana Beauty
Discover the transformative power of self-care with Hanahana Beauty. Their ethically sourced skincare products nourish and rejuvenate the skin, while making a positive impact on communities in Tamale, Ghana.
Beauty Bakerie Beauty Pie Cosmetics
Beauty Bakerie Beauty Pie Cosmetics is a high-quality, health-conscious brand that offers cruelty-free and all-inclusive cosmetics. With a commitment to safe ingredients and social impact, this brand sweetens lives and uplifts communities.
Youth to the People
Youth to the People is a vegan, cruelty-free skincare brand founded by cousins Joe Cloyes and Greg Gonzales in 2015. They strive to make the world a better place through social justice and sustainability-led initiatives, such as donating over $1 million dollars by 2024 and using glass containers instead of plastic. Their products are powered by plant-based ingredients sourced from local suppliers in California and are free of EU-restricted ingredients.
Violette FR
Violette FR is a French-inspired beauty collection created by self-made makeup artist and social media star Violette Serrat. Offering vegan, cruelty-free products made with clean ingredients, Violette FR is known for chic, simple beauty looks featured in Vogue, InStyle, Glamour, and Elle. Sustainable packaging and international shipping are available.
Velour
Velour Lashes is a Toronto-based beauty brand founded in 2011 by Mabel Lee. It is known for its cruelty-free and vegan lashes, which have been featured on celebrities such as Beyoncé and Megan Markle. Its signature product is made from 100% vegan and cruelty-free materials, offering hypoallergenic, natural-looking, and long-lasting lashes.
UOMA Beauty
UOMA Beauty is an inclusive, cruelty-free makeup brand founded in 2019 by Sharon Chuter. With two collections of professional-grade products for face, eyes, lips, and brows, UOMA Beauty celebrates unique beauty and a rebellious spirit, shipping to over 200 countries with free shipping on orders over $50.
Three Ships Beauty
Three Ships Beauty is a vegan and cruelty-free skincare brand founded in 2017 by Laura Burget and Connie Lo. Our products are made with clean and natural ingredients, free from parabens and SLS, and are scientifically proven to work. We are featured in Elle, The Globe and Mail, and BlogTo, and certified by Leaping Bunny. Prices are no more than $40.
