Velour

Velour Lashes is a Toronto-based beauty brand founded in 2011 by Mabel Lee. It is known for its cruelty-free and vegan lashes, which have been featured on celebrities such as Beyoncé and Megan Markle. Its signature product is made from 100% vegan and cruelty-free materials, offering hypoallergenic, natural-looking, and long-lasting lashes.

Category
Beauty
Specialty
Socials
95
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Velour

Velour Beauty is a Toronto-based beauty company founded in 2011 by Mabel Lee. It is known for its cruelty-free and vegan lashes, which have been featured on celebrities such as Beyoncé and Megan Markle. The brand has been featured in major media outlets and has acquired a large following on social media. Its signature product is made from 100% vegan and cruelty-free materials. Velour offers hypoallergenic, natural-looking, and long-lasting lashes, as well as rewards programs, installment payment options, international shipping, free shipping for US and Canadian orders of $50 and up, and free gifts with purchase of $60 and up.

Who Shops At Velour

Customers who value trendy and fashionable beauty products would find Velour useful. These customers are likely looking for high-quality, cruelty-free and vegan beauty products that align with their values. Velour's signature product, the 100% vegan and cruelty-free lashes, would appeal to customers who prioritize ethical and sustainable beauty practices. Additionally, customers who are looking for hypoallergenic and natural-looking lashes that are long-lasting would also find Velour useful. The fact that Velour has been featured in major media outlets and has a large following on social media would also appeal to customers who are looking for trendy and popular beauty brands. Finally, customers who appreciate rewards programs and installment payment options would find Velour's offerings useful. Overall, Velour would be a great fit for customers who prioritize ethical and sustainable beauty practices, while also valuing trendy and fashionable beauty products.

What customers love about Velour

Here's what shoppers have to say:
  • Velour lashes are beautiful and luxurious, and don’t make the eyelids feel heavy or weighed down.
  • They are mink lashes that look very natural.
  • They are statement-making and fluffy, making them perfect for special occasions.
Cons
  • The quality of Velour's products is inconsistent.
  • Velour's customer service can be slow to respond and unhelpful.
  • Some customers have experienced issues with shipping and delivery.

Velour's Shipping Policy

Velour Lashes offers free shipping for US orders of $50 or more, and a flat rate of $6 for orders under that total. For international orders, there is a flat rate of $16, plus any potential duties and customs fees. Delivery times for US orders are 2-7 business days via FedEx, while Canadian orders are 2-7 business days via Canada Post. International orders take 5-7 business days via FedEx International Economy.

Velour's Return Policy

Velour's return policy allows customers to return unopened items within 14 days of receipt for store credit in the form of reward program points. Items that have been opened are not eligible for returns. There is a processing fee of $6 for US and Canadian returns and $16 for international returns. If the product arrives damaged or defective, customers have 30 days to email the company and request a return. Velour reserves the right to refuse store credit, refund, or replacement. It takes the company an unspecified amount of time to process a return. Items that have been opened are not eligible for returns.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78.33333333333333
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100
This brand offers products that are on the pricey side.
Target Audience

Luxury Consumers

Stereotype

Trendy

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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
78.33333333333333
/
100
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Velour on Socials

View this profile on Instagram

Velour (@Velour) • Instagram photos and videos

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