Clare Paint

Clare Paint is an e-commerce paint brand that offers designer-curated, Greenguard-Gold-certified, zero-VOC paints and supplies. Featured on home decor blogs and television shows, Clare Paint is a trusted source of high-quality, eco-friendly paint products with a Happiness Guarantee.

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Socials
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Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Clare Paint

Clare Paint, founded by renowned interior designer Nicole Gibbons in 2018, aims to reinvent the paint shopping experience by providing an easy, inspiring process that empowers individuals to create homes they love. The brand simplifies paint shopping by offering expertly curated colors, mess-free swatches, top-quality supplies, and inspiration for all stages of painting projects. Clare Paint is considered a color authority due to its interior-designer-led team which offers extensive knowledge in color formulation. Through their interactive Clare Color Genius guide and Perfect Color Swatch peel-and-stick samples, finding the right shade has never been easier or cleaner. Moreover, sustainability and well-being are central to Clare Paint’s operations as seen through their Zero VOC paints & colorants emphasizing healthier indoor air conditions and eco-consciousness. Their ultra-premium quality assures self-priming paint that provides even application and resilience against dirt, grime, and mildew.

Who Shops At Clare Paint

Clare Paint's customers are typically individuals looking for a hassle-free way to shop for paint and home decor supplies. This includes those who are embarking on DIY projects, homeowners seeking to customize their spaces, or professional interior designers in search of expertly curated colors. The brand's earth-friendly products also attract environmentally-conscious consumers interested in healthier living conditions. Those desiring an interactive shopping experience with personalized advice would appreciate Clare Paint's innovative tools like the Clare Color Genius feature that assists in color selection.

What customers love about Clare Paint

Here's what shoppers have to say:
  • The large sticky paint swatches from Clare Paint are a genius design for the paint sample selection process and the quiz selector helps homeowners narrow down options and pick the right color and tone
  • The sampling process with Clare Paint is great—swatches come as large sticky squares that can be applied to walls (and resprayed as needed) to get a real idea of the color
  • Clare Paint has great coverage, colors are on-trend, it dries quickly, and there's not much odor
  • Claire Paint swatches stick to the wall so you can see how things will look, and they ship directly to you, making it much less work
  • The zero VOC feature of Clare Paint is beneficial when you don't have the luxury of staying elsewhere while you're painting .
Cons
  • The quality of Clare Paint is inconsistent and can vary from batch to batch
  • Some customers have reported difficulty with the application process, including issues with coverage and drying time
  • The color selection is limited compared to other paint brands on the market

Clare Paint's Shipping Policy

Clare Paint's shipping policy offers free shipping for orders of 5 or more Perfect Color Swatches and for standard orders (paint & supplies) exceeding $150. For Perfect Color Swatches, standard orders under $150 incur a $10 shipping fee, while those over $150 enjoy free shipping. The company ships nationwide within the United States, excluding Alaska, Hawaii, and Puerto Rico. Orders typically ship within 1-2 business days, with swatch orders via DHL taking 3-5 business days and paint orders via UPS taking 2-5 business days for transit. Expedited shipping options are available via UPS 2nd Day Air or UPS Next Day Air, with processing times of 1-2 business days before shipping. Clare Paint does not ship to P.O. Boxes for paint orders but can accommodate swatch deliveries to P.O. Boxes. Address changes can be made by contacting crew@clare.com. While paint is shipped during extreme weather conditions, delays may occur, and customers in regions with temperatures above 110°F or near freezing are advised to bring paint indoors promptly upon delivery. Specific delivery instructions for UPS can be managed through a UPS My Choice® account for added convenience and control.

Clare Paint's Return Policy

Claire Paint offers a Happiness Guarantee, promising to assist customers in achieving their desired home painting results. Within 30 days of delivery, unopened paint and supplies in their original packaging can be returned or exchanged. However, opened items or those without original packaging cannot be accepted for return. A restocking fee of $9 per can applies to returned paint, deducted from the refund. Perfect Color Swatches and merchandise are considered final sale items. To initiate a return or exchange, customers can visit the Returns page for single package returns, or email their order number to crew@clare.com for assistance with multiple packages.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
95
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100
This brand offers products that are on the pricey side.
DTCetc Score
78.33333333333333
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100
This brand offers products that are on the pricey side.
Target Audience

Homeowners

Stereotype

Trendy

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Sustainability Score
90
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100
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Quality Score
95
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100
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DTCetc Score
78.33333333333333
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100
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Clare Paint on Socials

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