Fenty Beauty

Fenty Beauty is a global beauty brand by Rihanna that celebrates diversity and inclusivity, offering makeup products for all skin types and shades. With millions of views and positive customer reviews, Fenty Beauty is a leader in the beauty industry.

Category
Beauty
Specialty
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

About Fenty Beauty

Fenty Beauty is a cosmetic brand owned by celebrity Rihanna, created with a promise of inclusion for all women. The brand is highly focused on creating formulas suitable for all skin types and offers a diverse cosmetics collection including lipsticks, highlighters, foundations, and more. Fenty Beauty has been spotlighted by numerous media outlets and promoted by Rihanna, resulting in millions of views. The brand is eco-conscious, offers Afterpay as a payment option, and has positive customer reviews.

Who Shops At Fenty Beauty

Customers who value inclusivity and diversity in the beauty industry would find Fenty Beauty useful. These customers are looking for a brand that caters to all skin types and tones, regardless of ethnicity or background. They want to feel represented and included in the beauty industry, and Fenty Beauty's promise of inclusivity aligns with their values. Additionally, customers who prioritize eco-consciousness in their purchasing decisions would appreciate Fenty Beauty's commitment to sustainability. The brand's focus on creating formulas that are suitable for all skin types also aligns with customers who prioritize quality and effectiveness in their beauty products. Overall, Fenty Beauty is a great option for customers who want to support a brand that values inclusivity, diversity, and sustainability in the beauty industry.

What customers love about Fenty Beauty

Here's what shoppers have to say:
  • Fenty Beauty has a broad range of shades to color match your skin tone, as well as fun products such as Gloss Bombs, lip oils, and Match Stix Shimmer Skinsticks.
  • Fenty Beauty products are high quality, have good coverage, and are strongly pigmented.
  • Fenty Beauty is very inclusive with its shades, and their products are easily blendable.
  • Fenty Beauty products are unique and look great in a makeup bag.
  • Fenty Beauty products have a pleasant scent and a hydrating formula.
Cons
  • The effectiveness of Fenty Beauty's products may vary.
  • Some customers find Fenty Beauty's highlighter to be too glittery.
  • Fenty Beauty's products may not be suitable for those with dry skin.
  • Fenty Beauty's products have a strong scent.
  • The range of products and packaging of Fenty Beauty may be overwhelming for some customers.

Fenty Beauty's Shipping Policy

Fenty Beauty's Return Policy

Fenty Beauty offers customers the option to return their purchase within 60 days of purchase for US customers, and 10 days for international customers. Customers must fill out the return form on the back of the order summary and mail it back to the returns department. Unfortunately, Fenty Beauty does not accept merchandise exchanges for international orders. It typically takes the company up to 14 business days to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Young, Inclusive, Diverse

Stereotype

Inclusive

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
90
/
100
This is a placeholder
Quality Score
90
/
100
This is a placeholder
DTCetc Score
84
/
100
This is a placeholder

Fenty Beauty on Socials

Brands Like Fenty Beauty

Looking for brands similar to Fenty Beauty

We've got you covered. Check out this list of similar Beauty brands that customers of Fenty Beauty love.

Glossier

At Glossier, we believe beauty should be easy and enjoyable. We're creating the new beauty essentials: a simple skincare routine and an easy-to-use foundation for everyday skin. We also believe that the way to make lives better is to focus our efforts on ourselves. After all, isn't that where it starts? We contribute 10% of all sales to causes like environmental protections, education, and more. Plus we have free shipping both ways!

Kylie Cosmetics

Kylie Cosmetics is the professional makeup line created by Kylie Jenner. Shop online at the Kylie Cosmetics Official Website and get free shipping on ALL orders! Shop for all of Kylie's best selling makeup products including Lip Kits, Lipsticks, Shadows, Highliners and much more!

Rhode

Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.

Beauty Pie Cosmetics

Beauty Pie Cosmetics is a luxury beauty and skincare brand founded in 2016 by renowned beauty entrepreneur Marcia Kilgore. With products sourced from the best labs around the world and certified as Clean Product, vegan and cruelty-free, Beauty Pie offers a variety of beauty and skincare products at shockingly low prices for members.

Beautycounter Products

Beautycounter is an innovative skincare and cosmetics brand founded by entrepreneur Gregg Renfrew in 2013. They strive to create safer makeup for both people and the planet, excluding over 1,800 toxic ingredients from their product formulas. Featured in publications such as Bloomberg, Forbes, and Happi Magazine, they offer a wide range of self-care products, from makeup to skincare to beauty tools, and have pledged to be carbon neutral by 2030 and to use sustainable packaging exclusively by 2025.

Birchbox

Birchbox is an online beauty and grooming brand founded in 2011 to prioritize self-care and make it easy for customers to discover new products. With full-size products, monthly subscription boxes, reviews, and discounts, Birchbox encourages customers to explore and care for their beauty and grooming needs.

Byredo Gypsy Water

Byredo Gypsy Water is a luxury lifestyle brand that captures the spirit of adventure, romance, and freedom. Founded by Ben Gorham in 2006, Byredo offers an array of products to enhance the senses, including perfumes, candles, cosmetics, and leather goods, all with a minimalistic aesthetic.

Capri Blue

Capri Blue is a fragrance brand founded in 2012 by Tom Reed, offering a wide range of cruelty-free, clean, and non-toxic candles, diffusers, and other products. Featured in major media outlets like Forbes, New York Magazine, E! Entertainment, and USA Today, the brand is best known for its distinctive cobalt blue jars and signature Volcano scent.

Cheekbone Beauty

At Cheekbone Beauty, we strive to provide you with the best in cruelty-free cosmetics – but also look to advocate for the First Nations community! Our Warrior Women Liquid Lipsticks are made in Canada and 10% of our profits go towards education funding for First Nation's youth.

Cirque Colors

Cirque Colors is a Brooklyn-based, vegan, non-toxic, and cruelty-free nail polish brand founded in 2012 by Annie Pham. It offers a variety of unique polishes, including thermals and holographics, that are chip-resistant and long-lasting. The company donates net proceeds from limited-time colors to charity and is now sold in stores worldwide.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.