Fenty Beauty

Fenty Beauty is a global beauty brand by Rihanna that celebrates diversity and inclusivity, offering makeup products for all skin types and shades. With millions of views and positive customer reviews, Fenty Beauty is a leader in the beauty industry.

Category
Beauty
Specialty
Socials
90
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Fenty Beauty

Fenty Beauty is a cosmetic brand owned by celebrity Rihanna, created with a promise of inclusion for all women. The brand is highly focused on creating formulas suitable for all skin types and offers a diverse cosmetics collection including lipsticks, highlighters, foundations, and more. Fenty Beauty has been spotlighted by numerous media outlets and promoted by Rihanna, resulting in millions of views. The brand is eco-conscious, offers Afterpay as a payment option, and has positive customer reviews.

Who Shops At Fenty Beauty

Customers who value inclusivity and diversity in the beauty industry would find Fenty Beauty useful. These customers are looking for a brand that caters to all skin types and tones, regardless of ethnicity or background. They want to feel represented and included in the beauty industry, and Fenty Beauty's promise of inclusivity aligns with their values. Additionally, customers who prioritize eco-consciousness in their purchasing decisions would appreciate Fenty Beauty's commitment to sustainability. The brand's focus on creating formulas that are suitable for all skin types also aligns with customers who prioritize quality and effectiveness in their beauty products. Overall, Fenty Beauty is a great option for customers who want to support a brand that values inclusivity, diversity, and sustainability in the beauty industry.

What customers love about Fenty Beauty

Here's what shoppers have to say:
  • Fenty Beauty has a broad range of shades to color match your skin tone, as well as fun products such as Gloss Bombs, lip oils, and Match Stix Shimmer Skinsticks.
  • Fenty Beauty products are high quality, have good coverage, and are strongly pigmented.
  • Fenty Beauty is very inclusive with its shades, and their products are easily blendable.
  • Fenty Beauty products are unique and look great in a makeup bag.
  • Fenty Beauty products have a pleasant scent and a hydrating formula.
Cons
  • The effectiveness of Fenty Beauty's products may vary.
  • Some customers find Fenty Beauty's highlighter to be too glittery.
  • Fenty Beauty's products may not be suitable for those with dry skin.
  • Fenty Beauty's products have a strong scent.
  • The range of products and packaging of Fenty Beauty may be overwhelming for some customers.

Fenty Beauty's Shipping Policy

Fenty Beauty's Return Policy

Fenty Beauty offers customers the option to return their purchase within 60 days of purchase for US customers, and 10 days for international customers. Customers must fill out the return form on the back of the order summary and mail it back to the returns department. Unfortunately, Fenty Beauty does not accept merchandise exchanges for international orders. It typically takes the company up to 14 business days to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Young, Inclusive, Diverse

Stereotype

Inclusive

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
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100
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DTCetc Score
84
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100
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Fenty Beauty on Socials

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