Florence By Mills
Florence By Mills is a natural, clean beauty brand founded by Millie Bobby Brown. Our mission is to redefine beauty on our own terms and provide eco-conscious makeup and skincare products that are free of phthalates, parabens, and sulfates. We are cruelty-free and vegan, and donate to the Olivia Hope Foundation.
DTCetc’s Take
Popular Products
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- Florence By Mills is positioned as beauty for tweens, with adorable packaging that is geared towards younger folks of age 12-14.
- The brow gel is one of the favorite products for brows, with great results.
- The quality of some products could be improved.
- Some customers have reported issues with the packaging.
- There have been complaints about the price point of the products.
Young, Natural, Inclusive
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