Guide Beauty
Guide Beauty is a cruelty-free and vegan-certified cosmetics brand that offers innovative tools and formulations for all skill levels. Their focus on inclusivity empowers all makeup users, with high-quality products that are both beautiful and functional.
DTCetc’s Take
Popular Products
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- Customers with hand mobility issues find the products life-changing and hope for more options to help them.
- Users find the eyeliner easy to apply and long-lasting without smudging.
- The mascara has clean ingredients and a smooth application.
- The brand is praised for its innovative applicators and high-quality
- Customers have reported issues with receiving their orders and receiving responses from customer service.
- Some users have experienced difficulty with the application and wear of the product, including issues with flaking and fading.
- The Guide Gel Eyeliner formula has been criticized for being clumpy and dry.
- The product has been reported to not be fully waterproof.
- Some users have found the wing shape created by the tool to be too subtle and short.
Inclusive makeup users
Inclusive
Dr. Squatch
Dr. Squatch is your personal apothecary of male grooming products. We create organic and natural handmade soap, a powerful anti-acne system in the form of an herbal face wash, and our award-winning beard oil that'll make any beard her most desired accessory.
Native
The Native online shop is the easiest way to invest in your health by using better, cleaner personal care products. We hand-select the best brands to offer you a wide selection of daily essentials that are better for your body and as gentle on the earth as they are effective. Save money with free shipping and join our community!
Rhode
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100% PURE
Because your skin is the largest organ in the body, it absorbs everything you put on it. 100% PURE is the most nourishing and healthy food for your skin made from pure organic nutrients. Free of anything synthetic or anything artificial.
456 Skin
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Aavrani
Aavrani is a beauty brand that combines ancient Indian beauty rituals with modern-day routines. Their natural skincare products, made with ingredients like turmeric and coconut milk, provide healthy, glowing skin. Aavrani celebrates cultural duality and encourages women to embrace their unique identities.
About Face
About Face is a new makeup brand that celebrates diversity and self-expression. Their high-performing, vegan and cruelty-free formulas are built to last, providing customers with the tools for ultimate self-exploration and expression. Whether you're a makeup novice or a seasoned pro, About Face has something for everyone.
Aisling Organics
Aisling Organics is the perfect choice for beauty lovers who prioritize health and sustainability. Their diverse range of organic makeup products are effective, safe, and made with natural ingredients. Plus, a portion of their proceeds goes towards a non-profit organization.
Allkinds
Allkinds celebrates the uniqueness of every child with a range of products that cater to their individual needs. From clothing to self-care, kids can express themselves confidently and be proud of who they are.
