Guide Beauty
Guide Beauty is a cruelty-free and vegan-certified cosmetics brand that offers innovative tools and formulations for all skill levels. Their focus on inclusivity empowers all makeup users, with high-quality products that are both beautiful and functional.
DTCetc’s Take
Popular Products
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- Customers with hand mobility issues find the products life-changing and hope for more options to help them.
- Users find the eyeliner easy to apply and long-lasting without smudging.
- The mascara has clean ingredients and a smooth application.
- The brand is praised for its innovative applicators and high-quality
- Customers have reported issues with receiving their orders and receiving responses from customer service.
- Some users have experienced difficulty with the application and wear of the product, including issues with flaking and fading.
- The Guide Gel Eyeliner formula has been criticized for being clumpy and dry.
- The product has been reported to not be fully waterproof.
- Some users have found the wing shape created by the tool to be too subtle and short.
Inclusive makeup users
Inclusive
Rhode
Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.
Native
The Native online shop is the easiest way to invest in your health by using better, cleaner personal care products. We hand-select the best brands to offer you a wide selection of daily essentials that are better for your body and as gentle on the earth as they are effective. Save money with free shipping and join our community!
Dr. Squatch
Dr. Squatch is your personal apothecary of male grooming products. We create organic and natural handmade soap, a powerful anti-acne system in the form of an herbal face wash, and our award-winning beard oil that'll make any beard her most desired accessory.
Ipsy
Discover your unique beauty with Ipsy, the beauty brand that celebrates individuality and empowers its community. Get personalized beauty products and connect with like-minded beauty enthusiasts. Shine bright every day.
Carpe
Say goodbye to embarrassing sweat stains and uncomfortable wetness with Carpe. Their range of products is designed to combat excessive sweating, providing effective solutions for those who have long been frustrated by their sweat. Regain control and confidence today.
Añuli
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4AM
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PAUME
Introducing PAUME, the luxurious hand care brand that offers a comprehensive skincare routine for your hands. With clean formulas, elegant packaging, and a commitment to sustainability, PAUME is the go-to brand for those seeking healthy and nourished hands.
Hanahana Beauty
Discover the transformative power of self-care with Hanahana Beauty. Their ethically sourced skincare products nourish and rejuvenate the skin, while making a positive impact on communities in Tamale, Ghana.
Everist
Introducing Everist, the beauty company that's fixing the industry's plastic problem. With eco-friendly products that perform exceptionally well, Everist makes it easy to make a big impact with small, daily changes.
