Jot

Jot is the ultimate solution for coffee lovers who want a convenient, eco-friendly, and affordable way to enjoy their favorite beverage at home. With their concentrated coffee and commitment to social and environmental causes, Jot is the perfect addition to any coffee routine.

Category
CPG
Specialty
Socials
85
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Diverse Brand

DTCetc’s Take

About Jot

Jot was founded by a team of coffee enthusiasts. Jot offers a new and unique way to enjoy coffee at home. Their coffee is 20x more concentrated than traditional coffee, which means you only need one tablespoon to create every form of coffee imaginable. Jot is not instant coffee, it's coffee – instantly. With 14 cups per bottle, you can make Lattes, Cold Brew, Americanos and every other fancy sounding coffee drink. Jot is also ultra-affordable and saves you time and money every month. They even partner with producers that value the strength of community, and are working towards gender equity within the coffee industry by sourcing 50% of their beans from women coffee producers. Jot is a responsible routine that will clear off countertops and lessen impact on landfills, and is a great way to enjoy delicious coffee at home.

Who Shops At Jot

Jot customers are coffee enthusiasts who value a new, convenient way to enjoy coffee at home. The brand's concentrated coffee, affordability, and eco-conscious sourcing resonate with those who desire an easy and delicious coffee experience that supports social and environmental causes.

What customers love about Jot

Here's what shoppers have to say:
  • Wonderfully rich flavors with less acidity and very convenient.
  • The coffee is smooth, not hard on your stomach, and doesn't give heartburn.
  • Jot has the best coffee with just the right texture and strength.
  • Jot is delicious and has a long shelf life.
  • It's easy to make just a cup or two and is way cheaper than going to a coffee shop every day.
  • The shipping is good and comes with a free gift that you can choose.
Cons
  • Poor customer service and unclear refund/return policies
  • Inconsistent quality of coffee
  • Issues with shipping and delivery
  • Overall not worth the cost

Jot's Shipping Policy

Jot offers free shipping on orders of 3 or more bottles within the contiguous US. Orders of 2 bottles have a flat fee of $3.95, while one bottle orders may be subject to a flat $7.95 shipping charge. For noncontiguous US (excluding military), free shipping also starts at orders of 3 or more bottles. However, orders of 1-2 bottles may be subject to a flat $10.95 shipping charge.

Jot's Return Policy

Jot has a 20-day stress free return policy for their Ultra Coffee. If a customer is not satisfied with their purchase, they can email Jot and return the product for a refund.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
89
/
100
This brand offers products that are on the pricey side.
Target Audience

Coffee enthusiasts, convenience seekers, eco-conscious consumers

Stereotype

Coffee-lover

Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
85
/
100
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DTCetc Score
89
/
100
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Jot on Socials

View this profile on Instagram

Jot (@Jot) • Instagram photos and videos

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