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Klei

https://kleibeauty.com/

Discover Klei, the sustainably-crafted self-care brand that brings joy and relaxation to your daily routine. With water-free, cruelty-free, and natural ingredient-based products, Klei is perfect for conscious consumers who prioritize sustainability and natural ingredients.

Category
Beauty
Specialty
Skin Care
Socials
80
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Sustainable
Cruelty Free

DTCetc’s Take

About Klei

Klei, founded in 2017 by a passionate entrepreneur in New York City, is a brand that offers a range of sustainably-crafted self-care items. With a commitment to creating products that are both nourishing for the skin and eco-friendly, Klei has gained recognition for its water-free, cruelty-free, and natural ingredient-based products. From clay masks to other fun-to-use self-care items, Klei's offerings are designed to provide a moment of peace and calm in the midst of a hectic lifestyle. Despite being a small business, Klei has already made its mark by being stocked in major retailers like Nordstrom, Crate & Barrel, and Anthropologie. Whether you're a skincare enthusiast or simply looking to enhance your self-care routine, Klei's products are sure to bring joy and relaxation to your daily routine.
More about Klei ->

Who Shops At Klei

Klei attracts those who value self-care and mindfulness, combined with a commitment to sustainability and natural products. Busy professionals looking for relaxing self-care rituals, skincare enthusiasts, and environmentally-conscious consumers would find Klei's products appealing. Shoppers at major retailers like Nordstrom and Anthropologie might also be drawn to Klei's water-free, cruelty-free products.
More about Klei ->

What customers love about Klei

Here's what shoppers have to say:
  • The steam detox provided skin refreshment and a complete relaxation of the mind.
  • It proved to be a welcome blessing during the workday.
  • The Realx Lavender Coconut Body Scrub exhibited a wonderful fragrance, imparted skin softness, and performed effectively.
  • The steamer offered a soothing experience and straightforward usage.
  • The product scents were ideally balanced, avoiding excessive strength while remaining exceptionally relaxing.
Cons
  • The product lacks effectiveness and does not produce noticeable results.
  • It does not properly mix with water to form a desired consistency.
  • The product has a drying effect on the skin and emits an unpleasant odor.

Klei's Shipping Policy

Klei offers shipping to all US states and territories, with free shipping for orders over $50. Orders placed before 2pm EST are typically shipped out same-day, while all other orders are shipped out the next day. The brand does not use bubble wrap for packaging, instead opting for sustainable paper wrap. International shipping is also available at check-out for customers outside of the United States.
More about Klei ->

Klei's Return Policy

Klei does not accept returns on their products. This is due to the nature of their self-care products. However, if a customer has an issue with the product(s) they receive, they are encouraged to email the company. Klei wants to ensure that their customers are happy with their purchase and will work to resolve any issues. At this time, there is no information available on the specific instructions for returning a purchased item or any time limits for returns. It is important to note that Klei's return policy does not allow for any returns.
More about Klei ->
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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60
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
80
/
100
This brand offers products that are on the pricey side.
Target Audience

Sustainable self-care enthusiasts

Stereotype

Conscious

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
80
/
100
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DTCetc Score
80
/
100
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What The Experts Say...

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Klei on Socials

View this profile on Instagram

Klei (@Klei) • Instagram photos and videos

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