Mij

Mij's high-performance face masks are made with bio-cellulose, a carbon-positive fiber produced from coconut water. Their hydrogel eye patches are perfect for on-the-go, targeting and de-puffing the delicate under-eye area. Mij appeals to skincare enthusiasts who prioritize quality and performance.

Category
Beauty
Socials
85
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Cruelty Free

DTCetc’s Take

About Mij

Mij is a skincare brand founded by a team of experts who are passionate about high-quality, high-performance face masks. Mij offers a range of masks suitable for any skin type and occasion. Their masks are designed to provide the skin with the TLC it deserves, leaving it refreshed and rejuvenated. Mij's masks are made with bio-cellulose, a carbon-positive fiber produced from the natural enzymatic fermentation of coconut water. This fiber is rich in essential amino acids and is a thousand times thinner than a human hair, making it highly effective in covering even the tiniest lines and wrinkles. Additionally, Mij's hydrogel eye patches are perfect for on-the-go or on the sofa, as they are designed to target and de-puff the delicate under-eye area.

Who Shops At Mij

Mij appeals to skincare enthusiasts who prioritize quality and performance in their face masks. These shoppers appreciate innovative materials and targeted solutions for various skin concerns. They seek rejuvenation and self-care through effective, luxurious skincare products.

What customers love about Mij

Here's what shoppers have to say:
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Cons
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Mij's Shipping Policy

Mij offers shipping through Royal Mail Tracked for all orders. Orders placed after 2pm on Thursday should be delivered the following Tuesday, while orders placed after 2pm on Friday through Sunday should arrive on Tuesday or Wednesday the following week. All orders are sent Royal Mail Tracked, and customers can track their order using the tracking code and link provided in the shipping confirmation email. Please note that import regulations, duties, and taxes may apply for orders delivered outside of the UK, and customers are solely responsible for any payment of import duties and taxes.

Mij's Return Policy

Mij offers a 28-day return policy for all items in perfect condition and unused. To process a return, customers must include the completed returns form and all original paperwork in the original packaging or a suitable shipping box. Shipping costs are non-refundable. Domestic returns must be securely packaged and properly protected, and the returns form must be included. International returns must be sent using a tracked and insured service. Refunds are processed within 10 working days of receipt of the returned goods, and delivery costs are only refunded for faulty goods. International customs duties and sales taxes are non-refundable for shipments outside of the European Community where they apply. Mij will exchange eligible items subject to stock availability. Faulty items will only be accepted within 28 days of purchase, and items displaying damage deemed to be a result of fair wear and tear will not be accepted as faulty.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
50
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100
This brand offers products that are on the pricey side.
Quality Score
85
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100
This brand offers products that are on the pricey side.
DTCetc Score
62
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100
This brand offers products that are on the pricey side.
Target Audience

Skincare enthusiasts, quality seekers, rejuvenation seekers

Stereotype

Skincare enthusiast

Pricing Rating
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Sustainability Score
50
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100
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Quality Score
85
/
100
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DTCetc Score
62
/
100
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Mij on Socials

View this profile on Instagram

Mij (@Mij) • Instagram photos and videos

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