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Olaplex Shampoo

https://olaplex.com

Olaplex is an innovative haircare company that uses patented bond-building technology to rebuild and replenish damaged hair. Their products have been used by celebrities and have won acclaim from customers and stylists. Their Hair Quiz helps customers find the perfect product for their hair type, while their manufacturing process saves water and trees.

Category
Beauty
Specialty
Bath & Body
Hair
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Olaplex Shampoo

Olaplex is a haircare company founded in 2014 by husband-and-wife team Dean and Darcy Christal. Their patented formula, bis-aminopropyl diglycol dimaleate, helps restore damaged and compromised hair. Their products have been used by celebrities such as Kim Kardashian, Kylie Jenner, and Drew Barrymore and have been featured in Refinery29, Allure Magazine, and BuzzFeed. Olaplex offers a variety of treatment products for different hair concerns and has won acclaim from numerous customers and stylists. Their bond-building technology helps rebuild and replenish hair, and their Hair Quiz helps customers find the products that best suit their hair type. Additionally, their manufacturing process saves 27 million gallons of water per year and limits on secondary packaging save 21 thousand trees per year.
More about Olaplex Shampoo ->

Who Shops At Olaplex Shampoo

Customers who are interested in maintaining healthy and strong hair would find Olaplex Shampoo useful. While the stereotype may be that only celebrities use this product, anyone who values high-quality hair care would benefit from using Olaplex Shampoo. These customers are likely looking for a product that can help restore damaged hair and prevent further damage. They may also be interested in using products that are environmentally friendly and sustainable, which aligns with Olaplex's commitment to reducing water waste and limiting secondary packaging. Overall, customers who prioritize hair health, sustainability, and quality would find Olaplex Shampoo to be a valuable addition to their hair care routine.
More about Olaplex Shampoo ->

What customers love about Olaplex Shampoo

Here's what shoppers have to say:
  • Olaplex products work best for damaged hair and provide hydration, shine, and a healthy look.
  • The hair mask is incredibly effective at softening hair and fixing split ends.
  • Olaplex products are easy to access in major beauty retailers.
  • No. 3 is lifechanging, leaving hair with a different texture that is soft and luscious.
  • No. 5 is incredibly effective at repairing hair after a mishap.
  • Olaplex is great for curly hair, helping to maintain the curls while keeping them hydrated.
  • Olaplex products have a positive impact on hair and reduce drying time and frizz.
Cons
  • The effectiveness of Olaplex products may vary depending on hair type and may not be suitable for long term use.
  • Olaplex products are relatively expensive and may require consistent use to maintain results.
  • Some users may not experience the desired effects of Olaplex products and may not find them worth the investment.

Olaplex Shampoo's Shipping Policy

Domestic: Olaplex offers free shipping on US orders of $50 or more. International: Olaplex does not have a definitive shipping policy for international orders listed on their website.
More about Olaplex Shampoo ->

Olaplex Shampoo's Return Policy

The Olaplex return policy allows customers to return their orders within four weeks of the purchase date, provided the item is unused and in new condition. Customers can find the return mailing address on the company website, but the shipping charge will not be refunded. Items that have been used or are not in new condition are not eligible for return. It typically takes the company up to two weeks to process returns.
More about Olaplex Shampoo ->
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Damaged hair

Stereotype

Celebrity

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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
84
/
100
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What The Experts Say...

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Olaplex Shampoo on Socials

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